Downtown Music has promoted Gareth Mellor to senior vice president of global marketing and communications.
Based in the UK, Mailer will oversee global marketing and communications efforts across four core City Center departments: Publishing, distribution, artist and label services, and royalties and financial services.
The city center said these departments collectively serve 5,000 commercial customers and coverage 4 million Creators and artists at 145 nation.
Mailer will report directly to Downtown Music’s chief commercial officer, davidDriesenand CEO of Downtown Music, Peter van Rijn.
Mailer’s promotion follows appointment David Driessen As Chief Commercial Officer (CCO) of Downtown Music, he oversees the group’s global commercial strategy.
The announcement is as follows Molly Newman’s He was named president of CD Baby in June after serving as Downtown’s CMO.
All three appointments follow the recent completion of Downtown’s integration strategy, which saw CD Baby’s operations merged into Downtown.
Mellor served as global head of B2B marketing for Downtown companies and distributors before being promoted to Vice President of Global Marketing and Communications for Downtown in 2023. leakageafter successfully establishing FUGA’s global marketing presence, Mellor expanded the team to Amsterdam, London and New York.
Mellor previously held senior roles including head of UK and Ireland for Believe’s DIY distributor TuneCore and UK and EU marketing director for Kobalt and AWAL.
Mailer most recently oversaw the launch of a multi-channel, multi-year brand campaign for Downtown, The music industry is here to survive.
The event features virtually 100 Artists and songwriters – including John Lennon and Yoko Ono, Tori Amos, “The Hive”, and Yoss Bones ——Interviewed more than 50 Customers span more than a dozen locations around the world and speak multiple languages.
Looking ahead, Mailer will spearhead downtown globalmarketing and communication According to Downtown, the strategy focuses on “enhancing the company’s position as a pioneer in innovative technology.”
“Downtown offers new opportunities every day to build a better ecosystem for the creatives and businesses that operate within it, and I’m excited to continue elevating their stories as well as our own.”
Gareth Mellor, City Center Music
Gareth Mellor, Senior Vice President of Global Marketing and Communications at Downtown Music, said: “Whether it’s working with next-generation talent like Peso Pluma or ANONHI, leading the industry in trust and safety measures, or building strong partnerships with the music companies of today and tomorrow. , Downtown Music has firmly established itself as a leader in independent music.
“Downtown offers new opportunities every day to build a better ecosystem for the creatives and businesses that operate within it, and I’m excited to continue elevating their stories as well as our own.”
“Since first joining FUGA in 2021, Gareth has been integral to building FUGA’s brand image and awareness.”
David Driessen, Downtown Music
David Driessen, Chief Commercial Officer of Downtown Music, added: “Since first joining FUGA in 2021, Gareth has been integral in building FUGA’s brand image and awareness.
“With his deep understanding of global marketing, he continues to deliver exceptional results-oriented work at Downtown, and I look forward to working alongside him in his new role to continue to elevate Downtown’s brand in global markets.”
“Gareth and his efforts have proven that stories in the city center are safe.”
Pieter van Rijn, City Center Music
Pieter van Rijn, CEO of Downtown Music, said: “This has been a pivotal year for Downtown Music, from unifying our core services in publishing, distribution, artist and label services, and royalties and financial services, to winning industry leadership customers and leading exciting music markets like Brazil’s Certanejo and Mexican Music – our global brands have never been more exciting.
“Gareth and his efforts prove that the story of the city center is safe.”global music business
