CD Baby, Downtown Music’s direct-to-creator division, has appointed Jean Mischler as its new senior vice president of marketing.
Based in New York, reporting to CD Baby President Molly NeumannMischler will oversee CD Baby’s marketing efforts and its suite of services, including Soundrop and CD Baby Stages.
Her primary focus will be developing programs to help independent artists around the world use these tools to grow their fan base and increase their visibility in the music industry.
Mischler brings nearly two decades of experience in the music industry to her new position. Prior to joining CD Baby, she served as Vice President of Growth Marketing for: so far sounda global music community connecting artists and audiences through live music experiences.
During his tenure at Sofar Sounds, Mischler led growth marketing efforts as the company resumed live concerts after an 18-month hiatus due to the pandemic. Her strategy includes a variety of marketing channels, including social media, search, partnerships and email campaigns. Downtown Music said Sofar Sounds has since expanded its reach and now hosts live music events in 78 countries around the world.
“CD Baby has a strong reputation for supporting independent artists, and I look forward to helping the company reach and inspire more creators around the world.”
Gene Mischler, CD Baby
“I’m extremely excited to join CD Baby at a time when independent artists have more opportunities than ever to share their music with the world,” said Mischler.
“Throughout my career, I have been passionate about helping artists own their own creative journeys. CD Baby has a strong reputation for supporting independent artists, and I look forward to helping the company reach and inspire more creators around the world.
Neuman added, “Jean’s passion for music and her nearly 20 years of experience supporting artists and independence make her a valuable addition to our leadership team. Her approach to marketing and deep understanding of the independent music landscape will help us We’re excited to have her on board to expand CD Baby’s reach to independent artists around the world.
Mischler’s appointment is consistent with recent organizational changes at Downtown Music. The company consolidates its various divisions, merging business-to-business and creator-oriented operations into a unified entity. Downtown said that by bringing CD Baby’s business under the Downtown umbrella, independent musicians will now have access to more resources, covering everything from music publishing, distribution and artist marketing to royalties and financial services.
CD Baby has been part of Downtown since its acquisition in 2019 AVL Digital Group and its suite of independent artist services, with a transaction value of US$200 million. The acquisition marks a significant expansion of Downtown’s products and services in the independent music space.
In 2021, the city center transformed its business model. The company divested the catalog of music rights it owned, including 145,000 Copyright, to harmony The deal is reportedly worth approx. $400 million. The move marks Downtown’s transformation from a rights owner/service provider to one focused on providing global music services.
In addition to AVL Digital, Downtown acquires Amsterdam-based B2B technology and services company leakage 2020 and curve royalty system January 2023.
Elsewhere in the Downtown Music group, FUGA has recently expanded into the ANZ region through a new partnership with Australian-born company unified music groupwith operations in Melbourne, Sydney, Los Angeles, New York, Nashville and Toronto.
Last month, Downtown Music Publishing partnered with Power distribution unitthe record label and publishing company of the iconic Italian singer Mina. In August, Downtown and hookan artificial intelligence application powered by Edgar Bronfman juvenile Waverly capital.
Recent executive actions by the Downtown Group include promoting Gareth Merrell Last month, Senior Vice President of Global Marketing and Communications Renato Vanzera FUGA General Manager Latin America, and david Driesen to Chief Commercial Officer of Downtown Music.
global music business
