Downtown Music Publishing (DMP) appoints Jedd Katrancha as chief creative officer.
Katrancha will lead the department’s creative strategy, overseeing A&R, business development and sync (creative and licensing), which he has led since becoming Downtown founder Justin Kalifowitz’s first hire in 2007.
Downtown said Katrancha’s move to the chief creative officer role comes as the company “continues to strengthen its global platform” and expressed support for the platform 4 million creator and 5,000 It operates in more than 150 countries.
The company added that Katrancha’s expanded role reflects its “focus on creative services and synchronized innovation to create new opportunities and revenue streams for its catalog of more than 50 million music assets.”
According to Downtown, by “coordinating A&R, sync and business development, Katrancha’s team will continue to leverage its creative expertise and market insights to secure new signings and enhance DMP’s growing catalog through close collaboration and strategic synchronization ”.
Ahead of the announcement, Downtown Music Publishing has orchestrated a series of synchronized ad placements across commercials, global sporting events, blockbuster trailers, hit TV series and iconic video games, including:
Gene Wilder’s performance pure imagination Adobe’s Global Activities; Perry Como’s round and round Lindt Chocolate’s 2024 Super Bowl ad with DJ Snake & Peso Pluma guess Major League Soccer Apple promotion.
Other notable locations include Daft Punk’s Harder, better, faster, stronger Trailer for Dogman; John Sebastian’s welcome back Call of Duty: War Zone and Bruce Hornsby’s The show goes on FX’s “Bear.”
“Downtown’s catalog is a living, breathing body of art, and our team’s goal is to find fresh, creative ways to bring it to more people.”
new catlancha
“Downtown’s catalog is a living, breathing body of art, and our team’s goal is to find fresh, creative ways to bring it to more people,” said Jedd Katrancha, chief creative officer of Downtown Music Publishing.
“This means staying on top of industry trends and connecting with audiences in meaningful, unexpected ways.”
“As Downtown continues to push the boundaries of creative innovation, Jedd’s leadership has always placed music at the core of everything we do.”
Emily Stephenson, Downtown Music Press
Emily Stephenson, President of Downtown Music Publishing, added: “As Downtown continues to push the boundaries of creative innovation, Jedd’s leadership has always placed music at the core of everything we do.
“His commitment to cultivating and executing impactful creative strategies for our artists and commercial clients has strengthened Downtown’s reputation as a leading force in global music publishing.”
global music business
