Music creation platform Splice has appointed Jeff Roberto as senior vice president of marketing.
Roberto will oversee global marketing initiatives and support the platform’s strategic growth, the company announced Thursday (December 5).
Roberto brings extensive experience to the position, having served as Chief Marketing Officer Noodle and Release boy. He also served as senior vice president of marketing for: Draw a picturehe contributed to the platform’s growth to 100 million monthly users and helped ensure US$130 million Raising funds in 2021 over US$1 billion Valuation.
Roberto has also held the following positions: Shazam, Napster, BIG and Astralwerks Records. His career began University of Connecticutof university radio stations, WHUS-FM.
“In Jeff, we have found a unique talent who can help us expand our already thriving business, who understands the music industry and, most importantly, cares deeply about the creative community we support,” said Kakul SrivastavaCEO of Splice.
“In Jeff, we have found a unique talent who can help us expand our already thriving business, who understands the music industry and, most importantly, cares deeply about the creative community we support.”
Kakul SrivastavaSplicing
“Our artificial intelligence roadmap provides us with a huge opportunity to build revolutionary creative experiences for musicians.”
Commenting on his appointment, Roberto said: “Music and creators are two of my biggest passions, and Splice sits perfectly at the intersection of the two.
“I’m excited to support music producers at all levels, from beginners to professionals. I look forward to expanding the brand into new horizons as we continue to deliver innovative artificial intelligence tools to enhance creative workflows.
Roberto’s appointment comes five months after Splice appointed a music industry veteran kenny Ochoa Serves as senior vice president of content.
Founded and headquartered in New York, Splice offers a catalog of high-quality, licensed samples powered by artificial intelligence. The company also offers access to plug-ins and DAWs on a rent-to-own basis “gear” market.
In June, Splice launched a new feature called “Create with your own loop” Allows users to use their own sound loops. Earlier this year, the company launched a new mobile experience that lets creators browse, listen to and create music directly from their phones. Splicing mobileNow available on iOS and Android, it combines the company’s sample library with its Create technology.
In 2022, Spice launched an artificial intelligence application called “Corso” It uses AI to find sound samples from the entire Splice catalog that work together.
Splice’s valuation is close to US$500 million exist After being guaranteed in 2021 $55 million In terms of funding, according to Burundi.
global music business
