Justin Baldoni hires veteran PR crisis manager Melissa Nathan after launch It all ends with usadapted from Colleen Hoover’s 2016 bestseller, hollywood reporter Already learned.
The news comes days after sleuths heavily speculated on TikTok about a feud between Baldoni and his cast and crew, including co-star and producer Blake Lively and Hoover. Hoover). Fans started buzzing when they noticed Baldoni was absent from the joint press conference and there was no photo of Lively and Baldoni at the Aug. 6 premiere in New York. None of the actors follow Baldoni on Instagram (although he does follow them).
Nathan founded The Agency Group earlier this summer after spending nearly a decade working for leading crisis strategist Matthew Hiltzik. Her New York-based agency specializes in communications, crisis, reputation management, personal advocacy and digital team services throughout the entertainment industry. Johnny Depp is one of Hiltzik Strategies’ clients, and she represented Amber Heard during her trial.
sources revealed THR Baldoni and Lively had disagreements during post-production, and two different cuts of the film emerged. Lively commissioned editor Shane Reid to edit the film. Deadpool and Wolverineaccording to multiple sources. It’s unclear whether those clips will ultimately be used in the final project, which is credited to editors Oona Flaherty and Robb Sullivan.
The hiring of The Agency Group comes as Baldoni was the focus of negative headlines after being accused of making Lively uncomfortable on set.
Baldoni has been vocal about Lively’s creative contributions to the film in promos and interviews over the last week. The filmmaker also said that given that the film is told from a female perspective and focuses on the sensitive issue of domestic violence, he sometimes took a step back on set to let women take charge.
It all ends with usProduced by Wayfarer Studios, run by Baldoni and Jamey Heath, it was released over the weekend by Sony Pictures Entertainment. The film had a budget of $25 million and grossed $50 million domestically and $80 million worldwide, exceeding all exceptions. Wayfarer Studios is backed by billionaire Steve Sarowitz. Both Bardoni and Salowitz are members of the Baha’i Faith.
The agency group declined. THRRequest for comment.
