Gamma., Kakao Entertainment and SM Entertainment jointly announced on Tuesday (November 26) that they have formed a global strategic alliance to launch British boy band DearALICE. The agreement will include global distribution in the United States, United Kingdom and South Korea/Asia Pacific, as well as label services across A&R, production, marketing, promotions, brand sponsorships and global business development.
The formation of DearALICE is documented in a six-part BBC One series Made in Korea: A K-Pop Experienceproduced by Kakao, SM and British production company Moon&Back Media (X factor, Yingda people). The show follows the band’s five British members – Blaise Noon, Dexter Greenwood, James Sharp, Oliver (Olly) Quinn and Reese Carter – as they embark on 100 days of training in the K-pop style at SM. The show’s soundtrack album has also been released.
The two sides gathered in Los Angeles to finalize the agreement. Attendees include Larry Jacksonco-founder/CEO of gamma. Zhang XiaoquanCo-CEO of Kakao Entertainment and CEO of SM & Kakao Entertainment America; Cui ZhengminChief Growth Officer of SM Entertainment; Kevin NishimuraCEO of SM & Kakao Entertainment; Ben CookPresident UK and Europe at gamma. Russ Lindsayco-founder of Moon&Back Media; and all five Dear Alice members.
DearALICE is expected to release its official debut single by the end of this year.
“I’ve found that embracing the truth of ‘I know I don’t know’ is a superpower in life.” I have always been interested in Korean music and culture and am now collaborating with Kakao Entertainment and SM Entertainment on dearALICE Presents Gamma . “This is an opportunity to learn from the best in this culture,” Jackson said in a statement. “We have developed a special creative connection with Joseph, Kevin and their team. We are very much on the same page, Despite different life experiences from different corners of the globe.
Jackson continued: “Their idea was to create the ingenuity of this show, which premieres on the BBC in the UK, and through it introduce this incredibly talented band to the world, and we’re delighted to be a part of it. Kakao Entertainment and SM has been a provider of genuine, patient artist development in Korea, and I deeply respect their approach from a distance and expect to hear a lot from Dear Alice in 2025.
“Our partnership with Gamma.com is an exciting step in our ongoing strategy to successfully launch DearALICE. “Partnering with the Gamma.brand, known for its deep industry expertise and innovative approach, allows us to accelerate our efforts. , introducing DearALICE to a worldwide audience. DearALICE is a truly unique project for our company, fusing its British roots with the global reach and creative influence of Kakao Entertainment and SM Entertainment. Booming internationally brings new opportunities, while also showcasing their groundbreaking artistry to music fans around the world.
Lindsay added: “It’s been an amazing twelve months for the kids! From casting last December, to experiencing a unique and unforgettable 100 days of K-pop training in Korea with SM Entertainment, to Summer premiere of 6 episodes of Saturday night BBC One drama, followed by Made in Korea: A K-Pop Experience Original TV soundtrack EP released and featured live on BBC One, the UK’s most-watched entertainment show Come dance strictly! It’s a testament to their incredible hard work and passion that they’ve signed a major global recording and publishing deal with gamma, joining a stable team with some of the most talented artists and music executives in the world .
