The Weverse fan platform is HYBE’s big bet in monetizing super fans, and the platform has added another superstar.
Australian born laroy boyThe own Weverse artist community will go live on Monday (October 7) at 6pm PT, making the rapper-songwriter the platform’s newest Western member.
He joins the ranks of artists ariana grande, conan gray, waterand Lauf Until recently, the platform had been dominated by K-pop music, especially the music of Weverse owner HYBE.
Weverse bills itself as “the ultimate global superfan platform,” and HYBE has been taking steps to make that label a reality. Earlier this year, it universal music group (UMG), in addition to that, the record giant took a stake in Weverse.
Months later, Ariana Grande signs with Universal Music Group republic recordsBecomes the most famous non-K-pop artist to join Weverse.
The arrival of Columbia Records-signed Kid LAROI on the platform marks another milestone for Weverse. The rapper was just 17 when he entered the spotlight with his 2020 mixtape, fuck love (Colombia), ranking first in Australia ARIA Chart and reached 3rd place Advertising billboard 200.
He has a breakthrough in 2021, stayreaching number one on the singles charts in the United States, Australia and Canada. Although his debut album is in 2023, firstachieved moderate success and he remains in the top 100 Spotify’s daily top global artists chart.
“Since its debut, The Kid LAROI has attracted fans from around the world, well beyond North America,” said Weverse President. Cui Jun explain.
“Weverse is committed to supporting artists whose global recognition is soaring by providing robust infrastructure and unique tools for a variety of direct-to-fan opportunities.”
during an interview MBW Earlier this year, Choi said he joined Weverse in 2021 to “create the ultimate fan platform.”
Content available through HYBE’s Weverse super fan platform includes music videos, trailers, movies, live broadcasts and communication between artists and fans.
It also has a name called weavers storea music player called Weverse Albums and a K-pop-centric music publication called Weverse Magazine.
“Weverse is committed to supporting artists whose global recognition is soaring by providing robust infrastructure and unique tools for a variety of direct-to-fan opportunities.”
Cui Jun, Weverse
Later this year, it plans to launch a subscription-based membership that will include “enhanced features for fans to enjoy Weverse in a more convenient environment, as well as the integration of certain fan club features.”
From its launch in 2019 to 2023, Weverse has more than 10 million. However, this number will decline in 2024 to 9.2 million The first quarter of this year.
HYBE’s revenue from its Artist Indirect Engagement division, including Weverse Annual increase of 18.3% decline, equivalent to $108.31 million.
This doesn’t seem to be slowing down the platform’s momentum. Cui told MBW Weverse has “extensive expansion plans” [its] Artist roster including established superstars and up-and-coming talents across regions and genres.
He added: “I think being a fan of someone/something, loving the IP, loving the artist is a universal emotion, so the potential for growth in the super fan business and economy is limitless.”global music business
