European live events company DEAG Deutsche Entertainment continues its expansion with the acquisition of Italy’s MC² Live.
Under the terms of the deal, DEAG subsidiary DEAG CONCERTS LIMITED. All shares in MC² Live will be acquired and the Milan-based company will continue to be run by its founders, Andrea and Stefano Pieroni.
The value of the deal was not disclosed.
Over the past decades, MC² Live has hosted many events in Italy, including concerts and festivals featuring international music stars, such as Judas Priest, slipknot, Ramstein, 50 cents, Neo, Eros Ramazzottiand Bold font.
DEAG said the acquisition would allow it to expand its presence in Italy and “create synergies” in the live music business as well as in the long-term development of ticketing and new entertainment formats.
“Following this year’s show planner, how to go to school, Regional scene and Sputnik/Black MambaDEAG Group CEO said: “The acquisition of MC² Live and the cooperation with Andrea are another step in our international expansion strategy” Detlef Cornet said in a statement.
“We are expanding our presence in Europe to cover another national market. This is in line with our plans to expand and deepen DEAG’s international promoter network. By 2025, MC² Live will have hosted a considerable number of concerts, including Panthera, iron lady and Marilyn Manson. We will continue to expand MC² Live’s strong market position and make the company more prominent internationally by providing high-quality content.
“The acquisition of MC² Live and the partnership with Andrea are another step in our international expansion strategy.”
Detlef Cornet, DEAG
MC² Live founder Andrea Pieroni added: “With DEAG we have a strong partner through whom we can make our business more international and further develop DEAG’s European network. I believe that in the long term Look, we will be mutually beneficial and I very much look forward to the cooperation.
Founded in Berlin in 1978, DEAG covers rock/pop music events including urban and electronic dance music, classical music and jazz, family entertainment, spoken word and literary events, arts and exhibitions as well as ticketing and entertainment services.
The company has 24 branches in key markets including Germany, the United Kingdom, Switzerland, Ireland, Denmark, Spain and Italy. It is said that it is for sale 10 million Tickets are increasingly sold each year through their own ticketing companies, my voteDEAG fully acquired the company in 2019 through its gigantic.com and Tickets.ie.platforms.
DEAG’s acquisitions in recent years include majority stakes in Germany-based promoters C2 ConcertSwiss company live music production and Live music entertainmentas well as the German branch of the American electronic music giant lifestyle. also got 90% UK promoters and event organizers British Living Ltd..
The company also fully acquired a Swiss classical music promoter classical company ag.
“With DEAG we have a strong partner through whom we can make our business more international and further develop DEAG’s European network.”
Andrea Pieroni, MC² Live
DEAG was listed on the Frankfurt Stock Exchange from 1998 to 2021 and will be delisted after 2021 Apelon Investment Group Holds a large stake in the company.
In January, the company said it planned to relist on the Frankfurt exchange, but announced the next month that it would be postponed to “a later date.”
By 2022, DEAG’s revenue will recover from the pandemic decline in live music, and in the first half of 2024, it reported Annual increase of 8.2% increase income to 133 million euros“, “Despite the weak overall economic environment in Europe, severe market volatility in the festival and open-air sector, restrictions on weather-related activities, and DEAG’s corporate structure and significant investments for further growth.
The company reported EBITDA of 3.1 million won.global music business
