Live Nation is a live music promotion and ticketing giant, but it also runs a strong talent management business.
really, Led by Michael Rapinoe The company claims in its 2023 annual report that it is “one of the world’s leading artist management companies based on the number of artists represented”.
Live Nation reports that it has managed over 380 Artists in 2023 – all through management companies co-owned or controlled by LN.
These “subsidiaries” are often affiliated with LN’s “Artist Nation” business; there are more than 90 Number of participating individual managers as of the end of 2022.
On Tuesday (December 3), Live Nation announced the latest development in its talent management business: it acquired timeline – described by LN as one of Los Angeles’ “premier talent management firms” – for an undisclosed fee.
Senior artist manager Larry Rudolph will serve as Timeline’s strategic partner, providing “expert guidance on the seamless integration of talent and touring,” according to Live Nation.
Timetable, led by CEO Alexis FisherFocused on “young Hollywood and influential talent,” the acquisition marks Live Nation’s first joint venture with a talent management company focused on creators and influencers.
The company currently represents 25 Customer, who, together, almost 200 million Integrated social media tracker.
The acquisition of a majority stake in Timeline is a significant development live country Given the rise and power of influencer marketing on social media platforms.
For example, Live Nation may leverage the influencer’s broad social reach to promote its other products 380 Artist Nation managed clientsnot to mention the Live Nation tour.
“Alexis has been at the forefront of influencer talent management.”
Matthew Hansen, Live Nation Entertainment
Matthew HansenTimeline CEO Alexis Fisher “has always been at the forefront of influencer talent management,” Live Nation Entertainment chief strategist said in a statement today.
Hansen added: “Partnering with Timeline will allow Live Nation to further expand into this emerging space, and we see Alexis’ comprehensive approach combining influencer management, branding and touring as the next logical step in the growth of the creator economy.”
Timeline’s lineup spans all areas of entertainment, including social media, film and television, and music.
According to Live Nation, the company’s clients include the following influencers Anastasia Karanikolaou, Madeleine White and jamie lynn spears (Britney’s sister), plus Chantal Jeffries, The Mian Twins, Carter Gregory and Victoria Villarreal.
According to a press release, by joining forces with Live Nation, timeline is expanding its core management business to include additional branding services and will also advise on touring opportunities and provide talent touring production services.
Over the years, in its annual reports, live country The number of individual artist managers working for Live Nation subsidiaries is reported annually.
For example, according to the company’s 2022 annual report, “As of December 31, 2022, we had more than 90 managers worldwide, providing services to more than 410 artists.”
Below you can see Live Nation’s data on the number of agents and artists in its business each year. (Note: In each case, Live Nation reports “more than X managers” and “more than X artists.”)
However, since 2023, Live Nation has only reported “more than X artists” and not the “more than X managers” metric.
Discussing the new partnership with LN today (December 3), Timeline CEO Alexis Fisher said: “This strategic partnership with Live Nation is a defining moment for Timeline and the wider creator economy.
“By leveraging Live Nation’s unparalleled resources and our deep expertise in talent management, we are creating a powerful platform that enables creators and talent to thrive in every aspect of their careers, including management, branding and touring performance.”
“This strategic partnership with Live Nation is a defining moment for Timeline and the broader creator economy.”
Alexis Fisher, Timeline
Fisher added: “This partnership not only highlights our commitment to supporting and representing the best talent in the timeline management ecosystem, but also drives innovation through the launch of services such as touring production and brand consulting.
“Together we are giving talent the tools they need to excel in the ever-evolving entertainment industry.”global music business
