HarborView Equity Partners has named Netflix and WarnerMedia veteran Lucinda Martinez as its new chief marketing officer, while Deborah Renteria will serve as vice president of brand and content strategy.
As part of the deal, HarborView hired culture shockerthe company founded by Martinez, who leads all brand, marketing and PR efforts for the company and its portfolio companies.
HarborView has built over 70 music catalog, which Nelly, Wiz Khalifa, george bensonand Christine McVeigh of fleetwood mac reputation. However, investment companies – Accumulated $1.6 billion Total assets under management since launch in 2021 – is expanding its horizons beyond music, such as acquisitions More mediawho produced hit Netflix movies long game.
The company has also recently financed a series of hip-hop biopics in partnership with Will Smithof westbrook studio, flavor unitand Jesse Collins Entertainmentstarting from a Queen Latifah Biopic. Also this year, HarborView invested in usher‘s concert videos Meet in Paris.
All of these assets and investments will now be led by Martinez as chief marketing officer and led by Renteria, who joins Martinez’s team as vice president of brand and content strategy.
Martinez launched The CultureShaker in 2022, having previously served as Vice President of Global Brand and Multicultural Marketing for NetflixThere, she led the development, strategy and execution of brand transformation, audience engagement and brand positioning.
Prior to joining Netflix, Martinez worked at Netflix for 20 years WarnerMediashe has held various positions, including executive vice president of brand marketing, responsible for brand marketing HBO, maximumand HBO Latino.
Renteria brings content development, social/digital strategy and audience development expertise Lionsgate, Facebookand HBO. She is known for spearheading initiatives to build fans among underserved audiences and developing award-winning campaigns in film and television.
“The company has expanded rapidly over the past few years and it was only a matter of time before we needed a strong CMO and marketing team…”
Sherrese Clarke Soares, HarbourView Equity Partners
“As the company has expanded rapidly over the past few years, we needed a strong CMO and marketing team to lead HarbourView’s overall brand management and connections between cultural enablers and the stakeholders we serve,” said HarbourView founder and CEO , it’s just a matter of time. Sherry Clark Suarez explain.
“CultureShaker is our first operating partner under the Create platform, further solidifying our reputation as artists, content creators and status as an important partner to investors.
Martinez added, “HarbourView is an incredible, forward-thinking company that occupies a unique and powerful position in entertainment. I couldn’t pass up the chance to partner with another female founder and connect with the world in new ways.” Opportunities for audience engagement. It is an honor to join forces with Sherrese to maximize the value of her growing film, music and sports properties.
“I am honored to join forces with Sherrese to maximize the value of her growing film, music and sports assets.”
Lucinda Martinez, Culture Shocker/HarbourView
Earlier this year, HarborView acquired US$500 million Debt financing led by investment giants KKR.
Suarez said at the time that the funding would help HarborView “further our mission of investing in assets and companies driven by best-in-class intellectual property, while working to ensure creators are appropriately valued for their contributions to the world.”
during an interview MBW This year HarbourView has a “global audience framework” and is “focused on building an investment firm across entertainment, media and sports,” Suarez said. We invest in things other than music [and] This creates a very rich ecosystem. It’s not just about getting music and music catalogs.
Suarez added that this diversity of intellectual property rights allows HarborView to consider “developing other types of content or adjacent types of content.”global music business
