Weverse, the superfan platform owned by HYBE, has added Grammy-winning artist Megan Thee Stallion to its roster of global artists.
Megan Thee Stallion becomes the latest superstar to join the platform, following the addition of Ariana Grande in July this year laroy boy earlier this month.
The platform said on Tuesday (October 29) that Megan Thee Stallion will interact directly with fans through social posts, live broadcasts, live chats and digital “fan letters.”
HYBE noted that the platform also provides exclusive content and e-commerce for artist merchandise, creating what it calls a “dynamic and streamlined space” for super fans.
Megan Thee Stallion’s arrival on the platform follows news that Weverse will launch a series of new, more expensive membership levels for users on December 1.
With recent collaborations with Universal Music Group and a star-studded cast including Ariana Grande, laroy boyConan Gray and now Megan Thee Stalling, Weverse currently has over 160 Global artists on its platform. About 90% of the artists on the platform are signed to record labels other than HYBE.
According to the company, 90% That 10 million Active users outside Korea. Weverse is used by users in 245 countries.
In addition to Megan Thee Stallion joining the platform, Weverse has also launched what it calls a “major” platform update, introducing personalization features that it says are “tailored to its diverse global audience and the unique preferences of each user.” ”.
The platform will introduce so-called “advanced translation” features to artist posts, articles and fan-generated content, which will be automatically translated into the language they originally selected.
Additionally, the company said on Tuesday that a new UI/UX will help fans pin up to four of their favorite artist communities at the top of the home screen, while region-based artist recommendations and local event updates will create a “more relevant experience.” (October 29).
Later this year, Weverse Shop will also “optimize” its e-commerce experience by automatically detecting user location.
All new features will be accompanied by a new “Dark Navy” color scheme, which, according to HYBE, symbolizes “fresh changes and Weverse’s commitment to becoming a global inclusive fan platform.”
“While we celebrate our expansion into a variety of genres and our growing international audience, our commitment remains the same: to continually optimize how fans connect with their favorite artists.”
Cui Jun, Weverse
“As we continue to welcome global artists like Megan Thee Stallion in addition to Ariana Grande and Conan Gray, we are excited to expand our custom fan services to solidify our position as the ultimate global superfan platform,” said Joon Choi, president of Weverse. status”.
“While we celebrate our expansion into a variety of genres and our growing international audience, our commitment remains the same: to continually optimize how fans connect with their favorite artists.”
This announcement follows the release of Megan Thee Stallion’s new deluxe album, Megan: Act Two, and her music video Texas is bigger.
During Megan’s career, she earned three No. 1 hits on the Hot 100, including Hiss, Savage (Remix) and beyonce and WAP with Cardi B.
Megan Thee Stallion signed a publishing deal with Warner Music in February, allowing her to remain independent.global music business
