Global hip-hop record label co-founded by Grammy Award-winning artists Nashas been launched in Pakistan.
Mass Appeal has partnered with prominent Pakistani artists in a move aimed at highlighting the country’s “vibrant and growing” hip-hop scene, the company said Home size and tank, and budding stars Jani, Manu, and Brar Bloch.
Spotify has recently highlighted the growth of Pakistani artists on its platform, which is launching in 2021.
The brand expands into Pakistan after launching in India in 2019, with Indian artists including sacred, AP Dylanand Karan Ojira All achieved significant success.
Mass Appeal said on Friday that its latest geographic expansion “reinforces the brand’s mission to amplify South Asian voices and solidify its position as the home of global hip-hop.”
karachi born TalhaanjumDescribed by Mass Appeal as a “groundbreaking” rapper, songwriter and lyricist, he is the co-founder of the musical duo young beauty, With Talha Yunus and producer Joe Kai.
Talha is credited with introducing Urdu rap music into mainstream music in Pakistan.
Also born in Karachi, tank [Muhammad Umair Tahir] He started making beats at the age of 13 and was influenced by musicians such as Mike Dean, WondaGurl, Metro Boomin and Travis Scott, who Mass Appeal said “played a huge role in shaping his sound”.
producer, who In 2016, he started producing house music and released his first hip-hop single. Authentic Hi, 2019 with Young Stunner.
Muhammad Ali Khan, at the same time, Also known as Janiwhich blends Urdu and English lyrics with hip-hop beats and is known for its songs Anjaan and Ad Maincurrently topping the charts in Pakistan.
I don’t Born in Lahore, the artist described by Popular Appeal as “fascinating” is one of the youngest musicians to emerge from the new wave of Pakistani music. According to the label, he “has captivated the Pakistani music scene with his unique blend of pop, love songs, rap and hip-hop”.
Mass Appeal also signs rising singer-songwriter, rapper, producer and multi-instrumentalist Brar Bloch, half of a duo tower.
Mass Appeal said he has “firmly established himself in Pakistan’s contemporary music scene”. In addition to his solo career, Brar is a sought-after collaborator, working with top artists in Pakistan.
“Pakistan’s energy and talent are truly inspiring and we look forward to this exciting new chapter.”
Nas
“Pakistan’s energy and talent are truly inspiring and we look forward to this exciting new chapter,” Nass said.
“This vibrant scene is set to change significantly over the next decade and we’re proud to be at the forefront.”
Peter Bitbender, Popular Appeal
“It’s exciting to work with such groundbreaking artists and enter this exciting new space,” said Peter Bittenbender, CEO of Mass Appeal.
“This vibrant scene is set to change significantly over the next decade and we’re proud to be at the forefront.”
“I’m delighted to join the Popular Appeal family.”
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Talha Anjum said: “I’m excited to join the Mass Appeal family. Growing up in Karachi, I drew deep inspiration from hip-hop, especially Nas and other respected artists. American artist. It’s been an honor to share my music with Nas and connect with him on this journey and I eagerly look forward to the opportunity to showcase my music to a wider audience.
“From making beats in my bedroom late at night, to being signed to one of the greatest bands – NAS and Mass Appeal. Dreams do come true when you work hard like your life depends on it.
tank
Umair said: “From making beats in the bedroom late at night to signing with one of the greatest bands – NAS and Mass Appeal. When you work hard like your life depends on it, dreams do come true. Hopefully this will serve as a catalyst for Pakistan The DHH scene has brought about huge changes, opening more doors for our artists to go international.
“Working with Mass Appeal has always been a major desire of mine and I’m eager to develop my music and artistry with them.”
Jani
JANI said: “Working with Mass Appeal has always been a major desire of mine and I am eager to develop my music and artistry with them.”
“I’m extremely excited to join Mass Appeal and bring my voice to a global platform.”
I don’t
Maanu said: “I’m extremely excited to join Mass Appeal and bring my voice to a global platform. It’s a huge moment to be part of a label championing the new wave of South Asian music, especially hip-hop. I can’t wait I would like to share with you what comes next.
“I left Toronto as a child and spent the most important years of my life in Balochistan, maintaining my English by memorizing rap music,” Bal Bloch said.
“As I listened to Nas’ album over and over again, I learned about storytelling and what it means to be a man.”
Braer Bloch
He added: “I learned about storytelling and what it means to be a man while listening to Nas’ albums on repeat, and his interview with DIVINE years later brought my world together. Now here we are, growing like grass, Has mass appeal.
The Orchard, a Sony Music label, signed a strategic partnership with Mass Appeal Records in May 2021.global music business
