Universal Music Group’s Global Classics & Jazz (GCJ) division has promoted Natasha Baldwin to the newly created leadership role of president, Global Classics, Jazz & Film and Television, effective immediately.
UMG said the title reflects her “unique” dual identity: she will continue to work at Universal Music Publishing Group (UMPG), where she currently serves as executive vice president of classical and film and television, leading UMPG’s global classical and film and television composition operations.
She will also take on greater responsibilities for GCJ’s classical and jazz labels, including Decca, Deutsche Grammophon, Blue Note, Verve, Hyperion and extracellular matrix.
Baldwin will be responsible for international strategy for GCJ’s distinguished roster of artists, which includes Andrea Bocelli, Max Richter, Jon Batiste, Samara Samara Joy, Ludovico Einaudi, Lang Lang, Lise Davidsen, etc.
Based in London, Baldwin will jointly Jody GersonChairman and CEO of UMPG, markCiminochief operating officer of UMPG, and DeakinSteinerAfter being promoted to chairman and chief executive of Universal Music UK, he served as chairman of global classical and jazz.
UMG said the strategic appointment “will provide unprecedented creative synergies between recorded music and publishing”.
Universal Pictures said that since joining UMG in 2016 to found Decca Publishing, Natasha Baldwin has led the company to achieve “tremendous success”, signing and representing talents ranging from Max Richter to Kline Composers such as Clint Mansell to Isobel Waller-Bridge and Will Gregory.
Baldwin took over the helm of UMPG Classics and Screen in 2021 and oversees a wide range of screen composers including Nicholas Britell, Jerskin Fendrix, Emile Mosseri, Amelia Warner and Andrew Lloyd Webber, as well as directories such as Ricordi, Durand/Salabert-Eschig and EMB, which includes composers from Puccini and Poulenc to David Long and Kevin Putz.
“Tash has the unique experience to lead these musical genres into a new era.”
Deacon Steiner
Dickon Stainer said: “Tash has unique experience in leading these musical genres into a new era. Her interdisciplinary skills in publishing and recording will provide new opportunities for our artists and numerous global partners. ’s, vibrant perspective.
“Jody and I are delighted for Tash as she will take on such an important role in the company.”
Mark Cimino
Mark Cimino added: “Jody and I are delighted for Tash as she takes on this important role within the company. With her exceptional skills and relationships, we are confident that under her leadership we will business will achieve excellent results in this field.
“We look forward to working closely with Deacon to provide her with all the support we can.”
“It is a great excitement and honor to be asked to take on this new role.”
Natasha Baldwin
Natasha Baldwin added: “I am extremely excited and honored to be asked to take on this new role, working with outstanding global classical and jazz artists while continuing to lead UMPG’s market-leading classics and film and television teams.
“Bringing publishing and recording closer together will only create the best environment for artists and songwriters to thrive and thrive, and truly give us the ability to amplify their voices in each area.”global music business
