Two decades before there was a streaming war, a tiny, broke Silicon Valley company that rented DVDs by mail laid the foundation for a revolution in how the world watches entertainment today.
Netflix vs. the World, the first documentary to explore the genesis of the global streaming phenomenon through interviews of Netflix’s founding team, will premiere at the Lone Star Film Festival in Fort Worth on Saturday, Nov. 16, 2019. The film also features interviews with Blockbuster executives and the young MBAs who ran rival Blockbuster Online — the service that nearly killed Netflix in 2007.
The filmmakers fashioned the narrative of Netflix’s early years and its fight for survival in more than two dozen interviews. They sat down with Netflix co-founder Marc Randolph and a scrappy founding team that included Mitch Lowe, who went on to found Redbox and MoviePass, as well as former Blockbuster CEO John Antioco, former Blockbuster COO Nick Shepherd, former Blockbuster Online General Manager Shane Evangelist and his team, and insiders like studio chieftain Bill Mechanic and advertising guru Frank Smith III.
Netflix vs the World debuts as Hollywood studios join the entertainment-technology revolution that Netflix sparked, and put their might behind their own streaming services. In fact, the documentary debuts just one day following Disney’s highly anticipated leap into the streaming wars with the launch of their new subscription service – Disney Plus. Apple enters the fray soon after with its own streaming service.
Also launching in 2020 will be new and enhanced offerings from AT&T, HBO, NBC, and a partnership between the BBC and the Discovery Channel. So while Netflix executives can celebrate their David vs. Goliath origin story portrayed on screen, they will also be nostalgic for the days before they heard giant mouse-shaped footprints and traditional media behemoths aggressively chasing after Netflix’s 158 million subscribers.
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