Nike uses full animation in a new campaign released to promote the new Air Force 3 designed by Japanese fashion designer Nigo. As you’ll see, they have a wild anime feel to them.
The animated trailer introduces us to a whole new world of unique footwear, which will be available later this month and is heavily inspired by Voltron.
Nigo said of his collaboration with Nike: “Nike does have a lot of masterpieces. Air Force 3 is a hidden masterpiece that I remember loving at the time.
“Through my first collaboration with Nike, I wanted to re-show its glory to everyone. When I decided to partner with Nike, I went to Nike’s global headquarters and learned from the archives, labs and teams that work there. Got a lot of inspiration.
“Everything I’ve seen has had a big impact on this project. There’s a lot to come, so stay tuned for the Nike and Nigo projects. This is the beginning of a long and exciting journey.
Nike’s own Vice President of Global Energy Marketing, Leo Sandino-Taylor Adding: “The thoughtfulness Niggo brought to his story and the detail he brought to our first project reinvigorated the idea of applying story to our products. He brought a captivating approach to every creative element. Incredible depth that makes it really interesting to use how we realize his vision.
The new Air Force 3 will arrive in Japan on September 28th. Enjoy the anime promotional video!
