Pharrell Williams, who hails from the Atlantis Apartments in Virginia Beach and considers the area “dirt,” admits he was stunned by the opportunity to tell his life story in Lego bricks.
in a little by little At a Los Angeles screening and “Over The Moon” LEGO activation on Friday, the artist explained, “This is what the impossible looks and sounds like…I wasn’t interested in my story until I realized the most interesting part and the most complete Part of that was getting over my ego.
The star is known for hits like “Happy,” Britney Spears’ “I’m a Slave 4 U” and Snoop Dogg’s “Drop It Like It Hot,” as well as fashion collaborations with brands like Louis Vuitton. is the subject of an upcoming coming-of-age film that centers on the highs and lows he experienced as he achieved success.
While fans can look forward to seeing Williams’ life story on screen, the journey is explored through animated LEGO bricks – a decision the artist says reflects his ideas, but is also an opportunity to be creative .
Alero Akuya, LEGO Vice President of Global Brand Development, was also interviewed hollywood reporter At the event, it was explained why the company partnered with Williams on the project.
“He has so many different cultural dimensions that he uses to express his ideas, his experiences, his identity, and we feel like that’s a really good outlet to help inspire kids and families,” she said.
The executive continued, “Farrell specifically said that Lego bricks are a great universal tool, and anyone can understand the story because you have many characters that represent people, and of course the bricks and the system itself, They can be built into anything,” adding, “Using it as a medium to tell his story for him feels like a no-brainer, but it resonates with all ages.”
Visually, the film is meant to entertain all viewers, Williams explained, “[The story is] It comes and cuts through my own insecurities, my flaws, my perspectives, my considerations, and goes straight into my soul’s purpose on this planet.
little by little Opens Friday.
