Various Artist Management (VAM) has promoted Rebecca Dixon to global head of marketing and UK general manager.
The promotion is effective immediately and Dixon will no longer serve as director of marketing and promotions.
Dixon will work between VAM’s London and Los Angeles offices and report directly to CEOs David Bianchi (London) and Matt Luxon (Los Angeles).
Dixon’s promotion comes as she celebrates winning prestigious award Trailblazer: Richard Antway Award at the British Music Business Awards earlier this month.
In her new role, Dixon will continue to be responsible for all aspects of UK marketing and audience development, while further growing her role in VAM’s Los Angeles office and developing relationships with European partners.
VAM said Dixon brings a wealth of experience and a proven track record in “driving events that connect artists with global audiences.”
Dixon works across the entire artist management team, managing strategic marketing campaigns, social media plans and creative content for artists, including Ashnik, Tom Grennan, Good Neighbors, The Libertines, LaRue, Cassiet, Sad Night Dynamite, Midi, Supergrass, Spiritualized and Barnes Courtney.
The current VAM roster includes Tom Grennan, Good Neighbors, Melanie C, Ashnikko, The Libertines, Supergrass, La Roux and Rose Gray.
The company has scored two number one albums in the UK in the past 12 months with The Libertines and Tom Grennan, as well as one of the fastest streaming debuts of all time with Good Neighbors, which has Announced as one of three artists in contention for the 2025 British Rising Star Award.
“At the core of my vision is driving meaningful change in an industry that continues to evolve rapidly and is committed to putting artists and audiences first.”
Rebecca Dixon
Dixon said: “I am delighted to be taking on the role of Global Head of Marketing/UK General Manager at Stellar Management. Central to my vision is driving meaningful change in an industry that continues to evolve rapidly and is committed to putting artists and audiences first Bit.
“Creating strategies that amplify authentic voices and have the ability to help lead culture, challenge and inspire is at the forefront of everything I do, while ensuring our company remains innovative and challenges norms, no matter how those norms may change.”
“Anyone who has worked with Rebecca knows how talented she is. Her promotion to global head of marketing and UK general manager is well-deserved.
David Bianchi
David Bianchi added: “Rebecca joined us 10 years ago right out of school and we are immensely proud of her and her many achievements, not least winning the Richard Antwi Trailblazer Award.
“Anyone who has worked with Rebecca knows how talented she is. Her promotion to global head of marketing and UK general manager is well-deserved.global music business
