On Monday (October 14), Corina Smith, Bastian, Valentina and David Wild gathered at Billboard Latin Music Week 2024 to participate in a panel discussion on “The Role of Music Publishers in Cross-Cultural Collaboration” hosted by Rimas Publishing.
moderator advertising billboard Pamela Bustios, a conversation with A&Rs, artists and producers focused on how publishers can help bridge cultures and promote hits across borders. Below, read some of the memorable quotes from the panel.
Corinne Smith: “There’s a great art to performing songs that aren’t your own, but there’s also the aspect of singing songs that you wrote. There’s something exciting about writing a song from scratch. When you sing it live and the audience sings along with you, that’s The most beautiful thing about being an artist.
David Wilder: “This is not a production where we think about whether a song will be a hit or not. It’s up to the audience to decide whether it’s a hit or not. As a team, we deliver the work to the public. Sometimes songs you don’t expect will be hits , and vice versa. You have faith in a project, but it might not connect with the fans. We don’t limit our art to hits.
Valentina: “My first hit song was in Mexico. I already had a community there. In 2022, I went there and started knocking on radio and TV. One day, my manager told me that a friend’s A friend of a friend was able to help us promote my song on a 24-hour digital billboard. Within those 24 hours, someone from Universal Music Mexico saw it, wrote me, and contacted my team today. , I signed with Universal Music Mexico.
Bastian: “The best producers have to have great discipline. It’s about using the tools you have to your advantage to become a great business. The world is changing rapidly and we can’t fall behind. I think finding a way to combine artificial intelligence with your The way the work comes together is important because if not, you will be left behind.
Over the past 35 years, Latin Music Week has established itself as a solid foundation for Latin music in this country, becoming the most important and largest gathering of Latin artists and industry executives in the world. Originally titled the Latin Music Symposium and sponsored by Billboard, the event dates back to 1990 as a one-day event in Miami that included performances by two artists and an awards ceremony.
Over the years it has been held in Miami, Las Vegas and Puerto Rico, returning to Miami Beach for its fourth consecutive year in 2024 and welcoming some of the greatest Latin acts, including Celia Cruz ), Selena, Ricky Martin, Chayanne, Jenni Rivera, Daddy Yankee, Carol G, Bad Bunny and Romeo Santos. Latin Music Week coincides with the 2024 Billboard Latin Music Awards, which will air on Telemundo on Sunday, October 20 at 9pm ET. It will be available simultaneously on the Universo, Peacock and Telemundo apps, and in Latin America and the Caribbean through Telemundo Internacional.