Grammy-nominated songwriter and record producer Savan Kotecha, known for his hit songs with artists including Ariana Grande and The Weeknd, co-founded a Mumbai-based songwriter incubator.
Outwrite is launched in partnership with Talent Management India representThe leader is Ayushmann Sinhaas well as songwriters and A&R executives, Murtuza gadiwala. The new company aims to “bridge the gap between India and international music standards”, with India poised to become a major player in the global music industry.
The incubator will provide a range of services, including music business education, legal support, music curation, songwriting camps and project management. Outwrite will also handle publishing and negotiations for songwriters, ensuring they receive appropriate recognition and compensation for their work. The company aims to facilitate collaborations with international artists, enabling Indian creators to expand their reach beyond the domestic market.
“Helping India’s incredible songwriting talent reach the world stage has become a lifelong passion of mine. For most of my 20+ year career, I was the only ‘Indian’ in the room. I’m eager to help change that,” Kotecha said.
Grammy-nominated Kotecha is known for her collaborations with artists such as “The Weeknd”, Ariana Grande, One Direction, Jennifer Lopez, Britney Spears, Nicki Minaj, Katy Perry, Maroon 5,etc. Kotecha has received multiple awards and nominations, including an Academy Award and a Golden Globe, and has co-written hits such as “The Weeknd” Can’t feel my face, ariana grande’s question, and one direction what makes you beautiful.
“For most of my 20-plus-year career, I was the only ‘Indian’ person in the room. I’m eager to help change that.
Savan Kotecha, “Outwrite”
At the end of 2019, Kotecha sold a series of 49 his songs Hipgnosis Song Fund The fee was not disclosed. Kotecha has expanded its business in recent years and has invested in Swedish sound technology companies Ododo Among Record Labels and A&R Tools in 2022 confusion In 2021, he also co-founded a publishing company S2 songs and sonny TakaCEO gender entertainment. S2 song partner Universal Music Publishing Group Global Management 2019.
Kotecha said he sees Outwrite as an opportunity to put Indian songwriters and producers on the global stage.
“India’s songwriting and production talent is unparalleled. It all starts with a song, and Outwrite will provide these talented creatives with the resources, guidance and platform they need to succeed globally, while raising the bar for music publishing in India.” Threshold. Our goal is to address ongoing issues such as unfair payments and splits, lack of proper credit, and limited knowledge of Indian rights to ensure Indian songwriters and producers receive the recognition and compensation they deserve.
“Our goal is to incubate talent, bridge gaps and drive financial and collaborative growth for the next generation of artists.”
Aayushman Sinha, Representative/Outwrite
Aayushman Sinha, co-founder of Outwrite and CEO of REPRESENT, echoed the sentiment, saying, “Outwrite was born to empower the unseen heroes of the music world – those who create the songs and sounds that define our lives. . Our goal is to incubate talent, bridge gaps, and drive financial and collaborative growth for the next generation of artists.
The incubator will be led by Murtuza Gadiwala, a 23-year-old Indian artist and business professional who leads A&R and label services and is part of the REPRESENT marketing team. As a songwriter, he has collaborated with many artists and written over 35 songs. He has been involved in projects with artists such as Anuv Jain, Armaan Malik, Jay Sean, Kayan, KSHMR, Lost Stories, Yashraj, Zaeden etc.
Commenting on the launch of Outwrite, Gadiwala said: “We noticed a huge gap in the Indian music industry, where many professionals, be they songwriters, producers or managers, were not fully aware of how music publishing works or what they should be doing. Something to gain. As a songwriter, I see firsthand how outdated this system is.
“Outwrite was born out of a desire to change this narrative. When I shared the idea with Aayushman, he immediately saw the potential, and with Savan’s expertise, we are extremely excited to bring our writers to the global stage. We The mission is to make sure they get everything they deserve and more.
global music business
