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Shaboozey debuted in YSL Beauty’s MYSLF Le Parfum fragrance advertising campaign on Monday (September 30). He joins fellow recording artists Lil Nas X, Peso Pluma, The Kid LAROI and model and social media influencer Vinnie Hacker in the campaign.
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The 29-year-old country music star shared a photo from the event on Instagram, captioning it: “Getting here as MYSLF.”
Lil Nas X, LAROI, Hacker and Peso Pluma also shared photos with Pluma on social media and said the YSL Beauty collaboration was “a dream come true.”
Led by YSL Beauty Global Ambassador Austin Butler, the creative collection celebrates modern masculinity and self-acceptance and incorporates social media capsules and video content shot and directed by Zoey Grossman .
MYSLF Le Parfum has a spicy vanilla bourbon scent with notes of tangy orange blossom and spicy black pepper. Men’s cologne retails for $39-$180. YSL Beauty’s latest men’s fragrance joins the ranks of MYSLF Eau de Parfum, described as the luxury brand’s first “woody floral fragrance.”
Yves Saint Laurent Beauty
“Lil Nas “These artists have unique backgrounds and talents, embodying individuality while staying true to themselves. This authenticity drives their success and allows them to have a lasting impact on American culture. MYSLF LE PARFUM is a celebration of modern masculinity , shaped by the personal experiences of these remarkable men.
The YSL Beauty campaign coincides with Shaboozey celebrating his hit single “A Bar Song (Tips),” which topped the Billboard Hot 100 chart for 12 consecutive weeks. The DMV native has been busy with his debut tour, which took place in Minneapolis last month. The “Where I’ve Been, isn’t Where I’m Going” tour will end in Los Angeles on October 14th.
