New York-based music company Reservoir Media has struck a new publishing management deal with superstar rapper Snoop Dogg and Death Row Records.
The deals include domestic publishing of Snoop’s entire hit and future catalog, as well as Snoop’s Death Row catalog, the company said.
Snoop Dogg acquired the iconic Death Row label from MNRK Music Group in 2022, later completing a deal to purchase the label’s recording catalog.
He subsequently removed the “Death Row” catalog from the streaming service and returned it to the DSP last February, where TikTok acquired it exclusively for its first week.
Death Row Records produced and distributed legendary albums including Dr. Dre’s chronicsnoop dogg doggy styleand 2Pac everyone is looking at me.
In 2023, after Snoop acquired the brand, a new Publishing business Under the Death Row umbrella, several songwriters within the Death Row family are represented.
Reservoir said its new deal with Death Row publishing arm includes rights to hit titles such as Hail Mary Through Makaveli, I’m not angry with tea Provided by 2Pac, and Give me Luo Lin’s portrait Companies like 2Pac.
“I’m honored to be their partner and excited about the catalog and all the great things that come with this new musical venture.”
snoop dogg
On signing the deal, Snoop said: “I’m honored to be their partner and excited for all the great things that come with the catalog and new music venture. 2024 and beyond 🔥🙏🏾🐾”
“Legendary artists only need a name. Snoop is part of that echelon. From music to brands, television and film, his sensitivity represents excellence.
donna kathien res.
“Legendary artists only need a name,” said Donna Caseine, executive vice president and global creative director at Reservoir. “Snoopy is part of that echelon. From music to brands, television and film, his sensitivity represents excellence.
“He has been a mainstay in hip-hop and pop culture for the past three decades. He helped write Death Row Records into the music history books. I am honored to support Snoop’s vision and work with Jaslin Levy, Sabriya Dublin, Sara Ramaker and his entire team work together with the Death Row family.
Photo credit: Becky Ye
“Working with Snoop is an exciting opportunity to support his legendary work and leverage his immense stardom to further integrate his music into mainstream media.”
Gornar Khosrowshahi Reservoir
“Doing business with Snoop is an exciting opportunity to support his legendary work, leverage his tremendous stardom and further integrate his music into mainstream media,” said Reservoir founder and CEO Golnar Khosrowshahi.
Khosrowshahi added, “This deal also marks a unique moment that helps further the legacy of an important and valuable brand like Death Row. Snoop is back at square one with Death Row, demonstrating his commitment to An ongoing dedication to preserving its rich history – something Reservoir has proven to be a core value and area of expertise across our business.
Snoop Dogg, born Calvin Broadus Jr., has a career that dates back to 1992, when he first appeared as a featured artist on Dr. Dre’s debut single In the song, deep cover, Before releasing his now legendary debut album, doggy style1993 via Death Row Records.
Featured Hits What’s my name? and Gin and juiceDoggystyle received 4x-Platinum certification the following year.
To date, Snoop has released a total of 19 solo albums, including the 20th, evangelistproduced by Dr. Dre, is in production. His long list of popular collaborations includes young, wild, free With Wiz Khalifa feat. Bruno Mars, next episode With Dr. Dre, california girls with Katy Perry, pimp 50 cents, and swing Jason Derulo et al.
own single throw it away like hot Topped multiple Billboard charts including the Hot 100, received Grammy nominations for Best Rap Song and Best Rap Performance by a Duo or Group, and was ultimately named the most popular of the decade by Billboard in 2009 Rap songs.
Reservoir’s deal with Snoop Dogg and Death Row is the latest in a string of recent deals for the music rights company. Last month, Reservoir acquired publishing rights to the work of late songwriter and guitarist Billy Strange.
Other acquisitions last year include producer rights and publishing catalog 2Pac producer Big D Evansthe work of Latin music hotshot Rudy Perezand a catalog of Grammy-nominated hip-hop producers Manny Fresh.
Other noteworthy acquisitions include catalogs of rock artists GregKeaneR&B group member thisspinning machinesaxophonist sonnyRollinsand composer LouisPrima.
Reservoir’s continued investment in its music catalog contributed to its strong financial performance. In the first quarter of fiscal 2025, the company announced 8% Revenue increased annually to $34.3 million. Publishing revenue as a share of $24 million Of the total, we saw 15% Year-over-year growth was driven by higher catalog acquisitions and streaming revenue.
In an investor fact sheet released earlier this year, Reservoir said it had spent nearly US$1 billion Since its launch in 2007, it has been dedicated to catalog sourcing and contracting.
