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Snoop Dogg and Martha Stewart launched BIC’s new series that combines functionality and fashion to light up fans’ lives. If you’ve ever fantasized about hanging out with this unlikely pair of friends, you can now take the two with you with you via BIC’s EZ Reach lighter and matching Hold the Phone case.
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The series was officially launched on Friday (November 4), and in addition to exclusive designs co-created by celebrities, there are two blue and purple iPhone 15 cases with slots specially designed for EZ Reach lighters. Stewart and Snoop Dogg have two distinct styles, and together they create a unique look that is both cohesive and reflects their unique personalities.
“There’s no doubt that Martha and I have our own vibes—completely different styles, but we’re able to do that because we both respect the balance between functionality and flight,” Snoop told advertising billboard. “We’re not sacrificing one for the other. We can keep it fresh and relevant without compromise.
Snoop Dogg x BIC
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Fans are already obsessed with the collaboration, with the iPhone cases almost selling out upon launch, but the EZ Reach lighters are still available, with a four-pack starting at just $14. Whether you’re lighting a fall scented candle or lighting up a portable grill, these lighters offer a more modern design.
Just like your traditional lighter, the EZ Reach is designed to help protect your hands from flames by using a 1.45-inch lighter wand – and as an added bonus, Snoop Dogg worked together to create six different designs.
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BIC EZ Reach Candle Lighters Assorted Snoop Dogg Designs (4-Pack)
Take Snoop Dogg with you wherever you go with these compact and portable BIC lighters. You’ll receive four different designs decorated with personalized photos that you want to show off.
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BIC EZ Reach Candle Lighters Martha Stewart Designs (4-Pack)
If you want a more stylish vibe, you can buy a lighter from a TV personality. You’ll receive a variety of design combinations, including wood and tile-inspired looks, adding a touch of sophistication to each lamp.
It’s a natural partnership for the “Drop It Like It’s Hot” rapper, who claims the accessory is one of the items he always carries with him.
“If you know me, you know I always carry a lighter,” he said. “Whether I’m lighting candles with my maid, Martha, or engaging in other more herbal-friendly activities, my BIC EZ Reach Lighter is with me every day.”
Friends even collaborated with BIC to launch the Best Buds Bag in 2023, which also sold out after release. BIC has been growing its list of celebrity-endorsed products, including DJ Khaled, who previously collaborated with DJEEP Pocket Lighters.
For more product recommendations, please view store billboardA roundup of the best portable fireplaces, commuter gadgets, and phone grips.
