Spotify will premiere concert footage from superstar artist The Weeknd exclusively on its platform this week, as the streaming company expands its video content strategy.
Beginning on Tuesday (January 7), the 45-minute special is titled Billionaire Club Live with The Weeknd: Concert Film, will be broadcast exclusively Spotify It will be available on other platforms after 48 hours.
The 48-hour exclusive window represents Spotify’s first major test of limited-edition video content, and could set a precedent for future releases as the platform continues to move beyond its audio-streaming roots, potentially putting it in line with video platforms such as YouTube , Amazon Prime, and even Netflix.
The concert film includes voiceover commentary from The Weeknd himself, reflecting on his career and relationship with fans. Following comments on Ed Sheeran and Miley Cyrus’s “Billions Club” series of videos, Spotify has also launched a social media-style comment section for The Weeknd’s concert videos. As of press time, the “Weeknd” article has received nearly 700 fan comments.
Last month it was reported that Universal Music Group had reached a new agreement with SPOT rival Amazon, which included an “exclusive content” component, and subsequently Spotify obtained a windowed exclusive long-form content from “The Weeknd”.
The Weeknd concert film is part of a series of live performances celebrating artists with billions of streams. weekend Dazzling lights In January 2024, the song became the first song to reach 4 billion plays on Spotify. Dazzling lights transcend Ed Sheeran’s your shape Becomes the most played song of all time on Spotify.
The Weeknd’s Spotify concert took place last month at the Barker Hangar in Santa Monica, California. The playlist includes the following popular songs Can’t feel my face, die for you and Earnedall of which are included in Billionaire Club.
The concert attracted nearly 2,000 fan. include guests d4vd, Ava Max, Jimmy Tatro, Patrick Tower, Adam Savani, and Tazzo touchdown.
This concert video is different from Spotify’s previous videos Billionaire Club content, typically consisting of short six-minute episodes that include topics such as Ed Sheeran and miley cyrus. The extended runtime and initial platform exclusivity signal Spotify’s ambitions to compete more directly in the video streaming space.
“This 45+ minute video experience, premiering exclusively on Spotify, is a reward for fans who have made him a streaming legend. It’s more than just a concert, it’s a celebration of a historic moment in music. Mark HazanSpotify’s vice president of partnerships and marketing said in a December press release.
Recently, Hazan told hollywood reporter, “Videos themselves are becoming an important part of the Spotify experience.”
“It really allows us to create these really amazing moments with artists and bring them not only to the people in the room but to everyone on the platform,” Hazan quoted hollywood reporter As said.
The timing coincides with the artist’s upcoming projects, including a new album, Hurry up tomorrow, It is scheduled to be released on January 24th. OBB pictures.
The concert film marks Spotify’s expansion of its music video capabilities to 85 New markets to be launched in October 2024. 11 Countries – United Kingdom, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia and Kenya. It later added Egypt to the list.
However, Spotify noted at the time that the United States and Canada were still not on the list of new markets.
“Music videos are available to Premium subscribers in most non-U.S. countries and regions where Spotify is available,” Spotify says on its support page.
Music videos are “delivered to Spotify by labels and publishers,” Spotify explains, and labels and publishers are responsible for distributing artists’ music and paying streaming royalties.global music business
