Audio streaming giant Spotify has released its first-ever French-language content report, showing that global consumption of French-language content on its platform has grown significantly over the past year.
From August 2023 to July 2024, more than 100 million Spotify said in a blog post on Monday (September 30) that users around the world are using French audio content, including music, podcasts and audiobooks.
Spotify attributes this growth to the variety and quality of its French-language offerings, as well as the radar program.
French tracks have seen an increase in streams since 2019 94%and 39 million Users have added at least one French song to their personal playlist. In the past year alone, more than 83 million Figures show that more than 180 countries play French-language music for hours.
Patrick Watsonof I will leave you words is the most played French song in the world, and the most played French artists by region include Chic cowboy For North America; Tektronix South Africa, the Middle East and Asia; indira Asia Pacific; July for Europe; and matrix for Latin America.
The popularity of French-language content isn’t limited to music. Podcasts such as behind the feet and world time has found a global audience, as has the French version of the hit show Peppa Pig. Additionally, Spotify says growing interest in French learning podcasts suggests a correlation between music discovery and language learning.
Jeremy ErlichSpotify’s vice president and head of music content attributes the growth to a number of factors. He said Spotify plays a key role in helping French-speaking artists reach global audiences by promoting cross-border playlist inclusivity and facilitating collaborations with international artists.
“Our editorial teams in different continents regularly exchange information about emerging and more established talents that may appeal to our users, allowing these artists to be integrated into local playlists outside of French-speaking markets. This allows them to be heard and discovered by other audiences, “Ehrlich said.
Ehrlich also noted that language barriers are “no longer an issue” and listeners are beginning to embrace French-language content. He highlighted the success of artists like Yseult, who recently became the first French female artist to enter the Billboard 200 in more than three decades.
The executive also noted that while French music is appreciated globally, the specific genres and artists that resonate vary by region. Latin American listeners love electro-pop and indie artists such as Stromae, Patrick Watson and Adele castillonwhile audiences in the Asia-Pacific region prefer R&B, pop music and French variety artists, such as Nakamura Aya and birth.
“The number of French-language music listeners on Spotify has grown dramatically, which goes hand in hand with our growth in many markets, where language barriers are no longer an issue.”
Jeremy ErlichSpotify
“But people are definitely embracing French everywhere, and that’s something we’ve been noticing for a few years. The number of French-language music listeners on Spotify has increased dramatically, which goes hand in hand with our growth in many markets, where language barriers are no longer an issue.
Nearly four months after Spotify’s independent French content report was released, the streaming giant has released its first EU-focused report Loud and clear Report, which details Spotify listener and royalty data specifically for the EU. Data shows that more than 65% Earnings for French artists on Spotify come from independent artists or labels.
The report also shows that 71% % of the top 50 French daily artists of 2023 are French. The report added that more than half of French artists’ income comes from outside France, and they were discovered by new listeners around the world 4.8 billion times throughout the year.
More than a week ago, industry groups SNEP (National Record Publishing Syndicate) reports on the growth of the French recorded music market 5.9% Year-on-year growth in the first half of 2024.
Earlier this year, Spotify raised the price of its French subscription service in response to a recent government tax on music streaming services. Spotify previously threatened to “divest” in France and withdraw support from two music festivals in protest against streaming taxes.
According to the French Music Association, France will become the sixth largest music market in the world by 2023 International federation of food industry.
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