Just six months since its launch, Feat.’s Nature artist page on Spotify has generated significant funding for conservation organizations.
On Thursday (October 24), at the COP16 biodiversity conference in Cali, Colombia, organizers of the Sounds Right project, which launched the page on Earth Day in April, announced that the project’s $225,000 will be donated to the Colombian Tropical Andes, an organization dedicated to protecting a region that has one of the highest biodiversity and native species in the world.
Of that amount, $100,000 will be donated to Reserva Natural La Planada, which manages 3,200 hectares of land protected and managed by indigenous communities. Elsewhere, Fundación Projecto Titi, which protects Colombia’s cotton-top tamarins in a 900-hectare reserve, will receive $80,000 over two years. FundaExpresion will receive $35,000 over two years, which will be used for a community-led initiative to protect 450 hectares of Andean forest, as well as other local efforts. Jacana Jacana, an initiative focused on children’s music, education and ecological awareness, will receive $10,000 in funding over one year.
The winners were selected by the Voice Rights Expert Advisory Group, a group of conservationists and Aboriginal rights activists. A representative from the project told us advertising billboard The group evaluated the project based on proven ecological and community impact models, with “a strong intention to pay tribute to communities whose lifestyles foster important strongholds of biodiversity but are often underfunded or overlooked.”
Sounds Right organizers also announced the addition of seven new tracks to “Feat.” NATURE” artist page, contributors include artists such as Lykke Li, Ela Minus, AySay, Sam Lee, Alexis Taylor and Louis VI. These songs are added to the playlist, which includes music by David Bowie and Brian Eno, Ellie Goulding, British electronic company London Grammar, neo-soul and folk artists UMI and V of BTS, Indian artist Anuv Jain, Norwegian singer Aurora, etc., in the playlist The total number of songs reached 24.
As announced in April, Spotify’s Feat. Nature artist page incorporates the sounds of the earth into original tracks and remixes, blending ocean waves, wind, bird calls and other natural sounds. A representative for the project said the playlist has generated more than 65 million streams since April from 7.5 million listeners in more than 180 countries.
Feat. Nature shares royalties with participating artists, with streaming revenue aligned with what other artists pay for their music and ambient nature sounds on digital streaming platforms.
“We strive to use our platform to do good and inspire, engage and educate listeners and the wider community to take climate action,” said Spotify’s head of sustainability. Hannah Grahn said in a statement. “Sounds Right is a fantastic initiative using the power of creativity and music to support nature. We are proud to be part of such an influential organization and creator, and nature is finally getting the praise she deserves.
Since its launch, the Feat. Nature project has raised approximately $300,000 through royalties and institutional and individual donations, which are combined with philanthropic funds raised to cover project costs, Sounds Right representatives said. separate. The organization will publish an annual impact report to show how the revenue generated by the project through royalties and donations is used.
Sounds Right was developed by the United Nations museum UN Live, a Copenhagen-based organization that works with a variety of climate-focused partners to use culture to create local action and global change.
