To celebrate the authenticity of all Hispanic and Latino communities, advertising billboard and Ulta Beauty highlighted the joy and beauty behind some of their Hispanic- and Latino-owned and founded brands, including Julissa Prado (Rizos Curls) and Casandra Morales Thurswell (KITSCH).
Narrator:
Cosmetics, hair products, etc. Ulta Beauty is celebrating Hispanic and Latinx-owned and -founded brands in honor of Hispanic Heritage Month, and we’ve got all the details. Celebrate the authenticity of all Hispanic and Latino communities. Billboard and Ulta Beauty highlight the joy and beauty behind several Hispanic and Latino founders. Brands like Rizos Curls are at the forefront of Ulta Beauty’s new marketing campaign, founded by Julissa Prado. Rizos Curls offers clean, natural ingredients, a formula Prado was hard-to-find growing up, so she made it for herself and from Karol G And everyone from Karol G created it. Years later, the Mexican-American entrepreneur said she was “focused on keeping the brand as authentic as possible. We prioritized showcasing a variety of curl patterns, ethnicities and stories to reflect the true beauty and diversity within our community. Prado said: “This representation helps our community see themselves in our brand and fosters a strong sense of belonging. “In addition to Rizos Curls, Ulta Beauty also highlights KITSCH in its advertising campaigns. Founder Cassandra Morales Thurswell uses KITSCH to achieve her sustainability goals The Colombian-American entrepreneur has since become a major player in the beauty world with her global hair care and accessories company. has become a multi-million dollar business thanks to using recycled materials to create products.
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