During this year’s Billboard Latin Music Week, DoorDash ignited a vibrant celebration of food, showcasing a rich tapestry of local Miami vendors. The event highlights the deep connections between food, culture and music, reminding attendees that no matter where life takes them, they can satisfy their cravings and chase away feelings of homesickness or travel at the touch of a button. While attendees reveled in intimate panel discussions with industry legends and music icons, a DoorDash activation in the Fillmore’s bustling main lobby became a dazzling highlight of the event, featuring Danny Ocean and Maria Bay The last day ended with a surprise appearance by Maria Becerra. Here’s a highlight reel of a three-day food tour that included tempting delicacies from local Miami purveyors.
Day 1: Taste Cuba with Vicky Bakery
The festivities kick off with the beloved Vicky Bakery, a cherished Cuban gem that has been tantalizing taste buds since 1972. Attracted by the aroma. Known for its authentic Pastelitos, delicious empanadas and rich Cuban coffee, Vicky Bakery transforms the hall into a slice of Havana. With every bite, guests take a nostalgic journey into Cuba’s culinary heritage.
Menu Highlights:
Ham Croquettes: Golden, crispy goodness bursts with savory ham that makes your taste buds dance.
Guava Cupcakes: Sweet, flaky and oozing with luscious guava, this pastry is heaven in the sun.
Cheesecake: The cream cheese is wrapped in a delicate flaky crust that melts in your mouth like a warm hug with every bite.
Pasta Bites: The delicious pasta left attendees wanting for seconds, with every bite packed with flavor.
The enticing aroma of freshly baked goods envelopes the lobby, creating a warm and welcoming atmosphere, while music and food blend in perfect rhythm, echoing the vibrant spirit of Cuban culture.
Day 2: The Fresh Flavor of Coyo Taco
Day two brings the vibrant flavors of Mexico to life at Coyo Taco, a culinary oasis that thrives on its todo fresco philosophy. The bright colors and lively atmosphere reflected the spiritual essence of Mexican culture as attendees gathered together. Dazzling with its commitment to 100% natural ingredients, Coyo Taco delivers a feast that tantalizes the senses and shocks the soul.
Menu Highlights:
Carbonated Chicken Tacos: Grilled to smoky perfection, these chicken tacos explode with flavor and are a celebration of authenticity in every bite.
Tortilla Cochinita Pibil: Slow cooked and marinated in vibrant spices, these tacos are an irresistible temptation that will leave everyone wanting more.
Green rice: A refreshing herb rice that’s vibrant and flavorful, the perfect complement to the rich flavor of the tacos.
Refried beans: Rich and creamy, these refried beans are a comforting hug that provide a traditional foundation for the meal.
The lively atmosphere at Coyo Taco Station is high energy, encouraging attendees to connect through the universal language of food and infectious music, creating a carnival of flavor and friendship.
Day Three: Peruvian Food Adventure in Pisco and Nazca
The grand finale is the innovative Pisco y Nazca, a ceviche gastropub that puts a modern spin on traditional Peruvian cuisine. As the sun sets, attendees enjoy bold flavors and vibrant cocktails, all in a vibrant atmosphere that encourages laughter, conversation and shared experiences.
Menu Highlights:
Traditional ceviche: This dish of fresh fish marinated in lime is a refreshing taste of Peru’s coastal treasures, bright and vibrant.
Chili Croquettes: Creamy Chicken Croquettes are a delicious twist on a classic, crispy on the outside and tender on the inside.
Seafood stir-fry method: A mouth-watering blend of Chinese and Peruvian influences, this dish showcases Peruvian culinary creativity with its vibrant flavors.
Chicken Anticucho with Quinoa Salad: Grilled chicken kebabs paired with a nutty quinoa salad, each bite is a dance of textures and flavors that tantalizes the senses.
Pisco y Nazca’s colorful presentation and bold flavors bring the taste of Peru to Miami, immersing attendees in the rich culinary culture while celebrating the vibrant music that unites them.
During Billboard Latin Music Week, the DoorDash campaign not only showcases the delicious diversity of Latin cuisine, but also illuminates the important role food plays in weaving cultural narratives. Each day offers a unique experience, taking attendees through the culinary landscapes of Cuba, Mexico and Peru while reveling in music that transcends borders. With every mouthful of delightful food, participants were left with not only a satisfied appetite, but also cherished memories of an unforgettable week, a true testament to the power of food and music to unite us in joy and celebration.