MBW’s Stats of the Week is a series in which we highlight a data point worthy of the global music industry’s attention. This week’s statistics are powered by music data analytics company Chartmetric.
Taylor Swift has become Spotify’s most played artist for the second year in a row, with more than 26.6 billion global streams since the beginning of 2024.
The streaming giant announced the news on Wednesday (December 4) as part of its annual programming launch wrapped Activity. The annual event highlights the top-performing artists, songs, albums and podcasts on the platform.
an important factor contributed to Taylor Swift’s Dominance is her 11th studio album, the tortured poets department, Released in April. The album broke the record for the most pre-streamed album in Spotify’s history and was also hailed as the platform’s most streamed album of 2024.
To recognize this achievement, Spotify has launched a new honor: the Global Top Artist badge. Taylor Swift is the first recipient of this honor, which will be displayed on her Spotify profile.
weekendwhose song Dazzling lights Be the first to cross 4 billion Spotify streaming ranks second this year. closely followed by bad bunnyBreaking the record, becoming the only artist to be Spotify’s most played artist for three consecutive years. “Bad Bunny” ranks third in this year’s global rankings.
The fourth and fifth most played artists on Spotify this year are Drake and billie Alish. exist apple musicEilish was named the 2024 Artist of the Year, becoming the first artist to win the award twice after winning the award for the first time in 2019.
Completing the top 10 list is Travis Scott, Peso Featherweight, Kanye West, Ariana Grande and sweep.
Sabrina carpenter Might not be in the top 10 most streamed artists, but she’s a smash hit Espresso has achieved the title of most played song and ninth most popular song in the world, amassing over 1.6 billion stream.
Additionally, Carpenter’s sixth studio album, short and sweet, The album, released in August, ranks third on the most-streamed albums list of the year. This is behind Billie Eilish Hit me hard, hit me softly, Tied for second place with Taylor Swift tortured poets department Topping the list.
Most played albums worldwide:
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- The Tortured Poets Department: An Anthology Taylor Swift
- hit me hard by billie eilish
- short and sweet by Sabrina Carpenter
- Tomorrow will be good by Carol G
- eternal sunshine by Ariana Grande
- 1989 (Taylor version) Taylor Swift
- Ask for help By SZA
- lover Taylor Swift
- Fireworks and skates Author: Benson Boone
- star boy through the weekend
Benson Boone’s beautiful things Ranked second on the list of most played songs, followed by Eilish’s Birds of a feather flock together. See below for the full list of the top 10.
Most played songs worldwide:
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- Espresso by Sabrina Carpenter
- beautiful things Author: Benson Boone
- Birds of a feather flock together by billie eilish
- Gatta only Author: FloyyMenor, Cris Mj
- out of control swimming through teddy
- the end of the beginning through joe
- It is too sweet by Hozier
- One of the girls (with JENNIE, Lily-Rose Depp) through the weekend
- cruel summer Taylor Swift
- die with a smile Author: Bruno Mars, Lady Gaga
Spotify also revealed the most popular songs on its platform this year, led by songs by Bruno Mars and Lady Gaga Die with a smile. See below for the full list of the top 10.
The hottest song in the world:
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- die with a smile Author: Bruno Mars, Lady Gaga
- Birds of a feather flock together by billie eilish
- beautiful things Author: Benson Boone
- out of control swimming through teddy
- Good luck to you, baby! Author: Chapel Rowan
- It is too sweet by Hozier
- We can’t be friends (waiting for your love) by Ariana Grande
- the end of the beginning through joe
- Espresso by Sabrina Carpenter
- unlike us Author: Kendrick Lamar
Spotify will be rolling out new features for this year’s Wrapped event. Artists can explore their year on Spotify through a personalized microsite, complete with share cards and data stories designed for easy sharing.
Share cards will include statistics such as total listeners, top fans, and top tracks. They will be available in 37 languages and presented as separate cards for each data story.
Spotify is also launching new data stories that allow artists to see their best-performing work clip And relive their biggest release week with a “New Releases” story.
Artists with a pre-save countdown page will see metrics like their pre-save count and their most influential videos.
Clips – vertical videos under 30 seconds launched by Spotify in March 2023 – will be part of the Wrapped 2024 campaign. Wrapped 2024 includes clips uploaded ahead of release, showcasing artist insights and fan interaction. These will also appear in Spotify profiles, playlists, etc. Participating artists include Peso Pluma, ROSÉ, Billie Eilish, Sabrina Carpenter and KAROL G.
Spotify has also relaunched Wrapped for Songwriters, which provides songwriters with interactive microsites, shared card generators and social events.
Chartmetric is an all-in-one platform for artists and music industry professionals, providing everyone with comprehensive streaming, social and audience data to help them build successful careers in music.
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