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Taylor Swift is giving the fake freckles trend a whole new meaning by swapping out traditional freckle-removing pens for glitter patches. The 34-year-old stepped out at the Kansas City Chiefs game against the New Orleans Saints on Monday (October 7), wearing a classic red lip and showing off her sparkly freckles for boyfriend Travis Kaye Come on Els.
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The man behind the $16 glitter freckles is Fazit, the female-owned small business run by Nina LaBruna and Swiftie Aliett Buttelman, who went viral for her heartwarming response to the “Fortnight” singer who wore fake freckles. In a TikTok clip that has been viewed more than 6 million times, Buttelman can be seen crying after spotting the Billboard Hot 100 chart-topper wearing her beauty products.
Taylor Swift arrives before watching the game between the Kansas City Chiefs and New Orleans Saints at GEHA Field at Arrowhead Stadium on October 7, 2024 in Kansas City, Missouri.
Jamie Squire/Getty Images
Coupled with newfound viral fame and fans clamoring for Swift’s exact glitter freckles, the small business’s sales skyrocketed. According to another TikTok report from Buttelman, sales of Fazit’s glitter freckles increased 2,500% in 13 hours after the “I Can Do It With a Broken Heart” singer applied her makeup, and they’re still in stock.
“Thank you @Taylor Swift for amplifying female-owned small businesses and the @Fazit team 🫶✨,” the caption read.
Read on to get your glitter freckles before they sell out.
Amazon
Fazit makeup stickers
Unsurprisingly, thanks to Swift’s popularity, Fazit’s makeup patches became the number one bestseller for body glitter on Amazon. More than 9,000 Amazon shoppers have purchased the product in the past month, and that number is expected to continue to rise. While the artist is wearing a gold version, it’s available in seven shades and styles, including a strawberry design.
Applying fake freckles works similarly to temporary tattoos: Peel off the backing of your glitter freckles and place the sticky side on your face. You need to take a wet towel, apply gentle pressure for at least 60 seconds, and then peel off the tape.
Once on, they’re water- and sweat-proof and can be easily removed with makeup remover, according to the brand.
For more product recommendations, please view store billboardA roundup of the best celebrity brands, celebrity fragrances, and Taylor Swift apparel on Amazon.
