TikTok has formed a new long-term partnership with the International Rights Enterprise (ICE) to continue supporting songwriters and music creators around the world.
The deal, announced on Monday (November 18), will provide Tik Tok Continue to access ICE’s vast catalog of more than 54 million musical works from more than 330,000 rights holders.
ice Royalty payments will continue to be facilitated for songwriters whose works are used on the platform.
“Partnering with TikTok is an exciting opportunity to support songwriters globally, combining creativity and technology to ensure their work is recognized and rewarded,” said Jon hallICE Licensing Director.
“This agreement ensures that songwriters represented by ICE can continue to receive royalties from TikTok across a wide range of territories, while streamlining the royalty process and collaborating to solve the unique challenges in the short-form video space.”
“This agreement ensures that songwriters represented by ICE will continue to receive TikTok royalties across a wide range of territories.”
Jon hallice
The partnership comes as TikTok prepares to host its first “TikTok for songwriters” event held at its London offices on Tuesday (November 19). The invitation-only gathering will include industry executives, media representatives and songwriters, TikTok’s Ole Olbermann A panel discussion with two leading songwriters is planned.
Ella KirbyTikTok’s head of music publishing licensing and partnerships for Europe, the Middle East and Africa highlighted the platform’s efforts in music discovery. “We are excited to continue our partnership with ICE, which will help songwriters and their work be discovered, rediscovered, promoted and appreciated by the global community on TikTok.”
“This agreement provides scope to build new technology and strategic alliances with ICE and its customers, and we look forward to working with ICE on its mission of accurately allocating royalties.”
ICE’s Hall added: “Together with TikTok, we are laying the foundation for the future, elevating and supporting songwriters in a dynamic and growing industry.”
“We are excited to continue our partnership with ICE, which will help songwriters and their work be discovered, rediscovered, promoted and appreciated by the global community on TikTok.”
Ella KirbyTik Tok
ICE, a music technology company operating in the UK, Germany and Sweden, says it has processed “trillions” of music streams and distributed more than 4.5 billion euros Royalties since 2016 ($4.75 billion). PRS, STIMand echoas well as independent publishers such as peers, harmonyand Song Trust.
For TikTok, the deal with ICE comes as the video streaming giant terminates its overall agreement with Merlin. In recent weeks, TikTok has reached direct agreements with several independent artist service providers, including United Mastersthis is especially a Merlin members, and Ditto musicknown for its independent artist releases.
Obermann recently told MBW TikTok’s decision to withdraw from re-licensing discussions with Merlin “is not a disagreement with Merlin.”
“With direct deals, if we find any type of content copyright issues, we can resolve them directly. It’s that simple.
global music business
