TikTok has partnered with Kakao Entertainment’s Melon to integrate the Korean music streaming service into its “Add to Music App” feature.
The feature launched in the US and UK about a year ago and expanded to more countries over the past year. The tool allows TikTok users to save songs they discover on the platform directly to their favorite music streaming service, such as Spotify, Amazon Music or Apple Music.
TikTok said on Wednesday (October 16) that “millions” of Korean music fans can now transfer the music they discover on TikTok to their Melon playlists as Melon has now joined the list of partner services.
The partnership comes as TikTok recently revealed plans to shift its strategy by focusing more resources on the music streaming market. “Add to Music App” function and turn it off Tik Tok music Serve. On November 28, TikTok Music will close the five regions where it currently operates (Indonesia, Brazil, Australia, Singapore and Mexico).
“Our new partnership with Melon means millions of Korean music fans will be able to save, share and listen to their favorite music again on TikTok.”
Michael KumelTik Tok
“Since launching the Add To Music app, we’ve seen the TikTok community take advantage of the opportunity to save the songs they discover to the music streaming service of their choice,” said Michael KumelGlobal Head of Music Partner Development at TikTok.
“Our new partnership with Melon means millions of Korean music fans will be able to save, share and listen to their favorite music again on TikTok.”
When users come across a song they like in the TikTok For You feed, they’ll see a “Add Song” button next to the track name at the bottom of the video. On first use, they can choose their preferred music streaming service. The selected service will then become the default service saved for the future, although users can change this preference at any time in their settings.
Han MinyuHead of Melon Business Department Kakao Entertainment Company., said: “We believe our partnership with TikTok, the leading social media platform for music discovery, will be extremely popular with our existing users and attract more music fans.”
“We believe our partnership with TikTok, the leading social media platform for music discovery, will be popular with our existing users and attract even more music fans.”
Han MinyuKakao Entertainment
“As the leading music streaming platform, we will continue to work with key partners in various fields to enhance the value of music.”
The move is in line with TikTok’s broader ambitions in the music industry. Back in June, MBW It is reported that TikTok is planning to acquire and invest in music copyrights and form an internal Music content investment team Think globally. In addition, TikTok has been actively exploring the field of AI music, and its parent company ByteDance has conducted extensive research through its artificial intelligence music company. Voice, audio and music intelligence (Sammy) Team.
All of these moves come amid TikTok’s goal to “become the most influential music platform for the next generation of music fans to express themselves and connect,” according to a job posting for a “Music Rights Product Manager” in Los Angeles. of. MBW Discovered earlier.
global music business
