Norwegian superstar DJ and producer Alan Walker chooses TikTok’s music distribution service SoundOn to release his highly anticipated fifth studio album Walker World 2.0, And partnered with TikTok to provide an exclusive in-app experience and “first-of-its-kind live streaming.”
This partnership comes with Tik Tok TikTok announced on Friday (January 10) that the event will provide fans around the world with exclusive content and interactive experiences.
Walker World 2.0 Bringing together a range of collaborators including Anne Gudrun/ Joe Jonas/ Daya/ Pedre Elias/ Putri Ariani/ Julia Michaels and vixtaThe album’s release was celebrated last Friday with a special livestream event on TikTok that included performances and conversations with contributing artists.
“We are extremely excited to launch this groundbreaking campaign with Alan, an artist who truly understands the power of TikTok in growing his career and engaging with his global community,” said Nicha Sethimanager Voice controlEurope, the Middle East and Africa. “this Walker World 2.0 The TikTok and SoundOn campaign includes new exclusive content, prizes and live experiences that will bring his millions of fans closer to Allen and his music than ever before.
The event also includes exclusive merchandise, fan challenges, and special access for purchase through the TikTok Shop Alan WalkerUpcoming North American and European tours. Users can participate in various interactive elements by searching for “alanwalker” within the TikTok application.
This version is also supported by several TikTok-exclusive features, including custom profile frames that fans can unlock through challenges, and a dedicated “Fan Spotlight” carousel on Walker’s TikTok page.
Walker boasts more than 13.3 million TikTok fans are part of him 150 million– Powerful social media follower. In 2022, Walker partners with Swedish-born fan funding platform glazed stone Providing new experiences to his fan base through Web3 and blockchain technology.
Launching in March 2022, SoundOn provides artists with promotional tools, audience insights and expert guidance to maximize the impact of their music. The service, initially launched in the UK, US, Brazil and Indonesia, allows artists to upload music directly to TikTok.
November 2024, MBW SoundOn has reportedly begun signing artists and competing with record labels on the charts. british artist Charlie GeerSigned with SoundOn and recently received a No. 1 The song’s ranking on Spotify’s global daily viral chart her eyes.
Other SoundOn-supported artists have also achieved official chart success in some of the world’s largest recorded music markets. LeoStillwhose trajectory pink lemonade beat Ranking No. 56 on the Official UK Singles Chart, it has been played on various radio stations in the UK and has entered the Spotify Top 200 chart in various markets around the world.
As part of SoundOn expansion, TikTok division promotes Josh Martial In October last year, he was promoted from the position of Head of UK A&R to Head of UK and Europe A&R. He joined TikTok in 2022 Warner Music GroupThere, he held various A&R positions for eight years, most recently as A&R Manager/R&A Director.
global music business
