TuneCore, the independent publishing company owned by Believe, has released the second edition of its “TuneCore Accelerator Report,” which reveals new statistics about the company’s TuneCore accelerator platform.
Launched in 2023, TuneCore Accelerator Enable DIY artists to participate in promotional and marketing programs on DSP. company claim accelerator Located in the “center” TuningFrom an automated distribution service for independent artists to an audience growth and development platform.”
Accelerator also provides self-published artists with access to Believe Group’s proprietary “Catalog Optimizer” tool, which is said to select artist tracks with the highest growth potential and include them in promotional opportunities.
The first new statistic revealed as part of the report (which you can read here ) is that more than 250,000 Independent artists around the world have signed up for TuneCore Accelerator.
The report also claims that in the first half of 2024, Tuning Accelerator “obtained 3 billion New discoveries and experiences 10 billion New flow”.
TuneCore defines the discovery element as “the total number of Tuning Accelerator programs are the source of track discovery for listeners.”
TuneCore’s Accelerator platform consists of four development parts that the company says are “specifically tailored to serve artists at different stages of their careers.”
this start This tier is for artists in the “early” stages of development (tracks with fewer than 1,000 streams per year).
enlarge It is aimed at the “emerging stage” of development, with the number of tracks reaching 1,000 to 9,999 per year.
TuneCore claims that compared with the same period in 2023, the average income of artists starting at the “Start” and “Amplify” levels increased by 5 times and 3 times respectively in the first half of 2024.
this ‘rest’ At the same time, TuneCore is aimed at artists in the “acceleration stage” of development, with tracks reaching 10,000 and 99,999 annual traffic.
at last, maximize Tier is for self-released artists in the “highest stage” of development, with tracks up to 100,000 and 1 million annual traffic.
According to TuneCore, the latter level “optimizes the catalogs of artists whose tracks already have large audiences and streams to deepen their fan base while maximizing exposure and catalog value.”
According to TuneCore’s website, by opting into the Accelerator program, artists will have access to programs such as Spotify Discovery Mode, TuneCore Artist Pitches, and more.
Artists will automatically be opted into TuneCore Accelerator if they meet the eligibility criteria, but can opt out at any time.
According to TuneCore, “For the tracks included in TuneCore Accelerator, 20% Commissions will apply to net royalties generated from streams of tracks included in a particular TuneCore Accelerator program and only for as long as they are included in and promoted in such program.” Artist Reserved 100% Not streaming revenue generated through TuneCore Accelerator.
Elsewhere in the report, TuneCore said that in the first half of 2024, nearly 85,000 Artists are selected by TuneCore Accelerator’s “proprietary catalog optimization technology” for inclusion in one or more audience development programs, virtually 30,000 Artists participating in the program for the first time.
During the same period, TuneCore claimed 1 out of 12 Artists within the TuneCore Accelerator moved to higher segment levels and, on average, “more than doubled their monthly royalty income compared to the first half of 2023.”
TuneCore also claims that its Accelerator program is “driving triple-digit growth in front-line releases and back catalogs.”
According to the company: “TuneCore Accelerator’s catalog optimization tools help significantly increase the value and exposure of artists’ catalog releases, with tracks released over 18 months prior to inclusion in the program accumulating an average of 338% Traffic increased in the first half of 2024 compared to the baseline average prior to inclusion in the program”.
TuneCore’s report also highlights how accelerators are driving regional streaming growth for independent artists.
The report shows that in the first half of 2024, the growth rate of U.S. streaming media will be 33% Tracks in TuneCore Accelerator compared to the same period in 2023.
Internationally, growth has been most significant in West and East Africa, Eastern Europe, Latin America and Southeast Asia, 91%, 86%, 68% and 55% Year-on-year streaming growth rate of tracks in TuneCore Accelerator. (This streaming media growth is measured through DSP platforms, where Tuning The accelerator is actively running the program).
“Through TuneCore Accelerator, we provide artists with unparalleled marketing and promotional opportunities to drive streaming growth, support audience development, and ultimately help artists make more money.”
Andrea Gleeson, TuneCore
Andreea Gleeson, CEO of TuneCore, said: “In the years that TuneCore has been operating as a digital distribution platform, the industry has continued to evolve, providing new opportunities and new challenges for artists to get their music heard.
“Now more than ever, it’s clear that self-published artists—especially those in the early stages of their careers—need more than just distribution from TuneCore; they need access to tools that can help bring their music to life. programs in front of the right audience, thereby laying the foundation for long-term career development.
“Through TuneCore Accelerator, we provide artists with unparalleled marketing and promotional opportunities to drive streaming growth, support audience development, and ultimately help artists make more money.”global music business
