Universal Music Group (UMG) and Amazon Music jointly announced today (December 23) the renewal of their global licensing agreement.
According to the press release, the deal includes “Expand global relationships This will enable further innovation, exclusive content Collaborate with Universal Music Group (UMG) artists, and Promote artist-centered principles including increased Fraud protection”.
PR claims the deal will ensure “UMG artists realize their dreams business potential through [Amazon Music’s] continued product enhancements and exclusive content That Increase real engagement between artists and fans”.
Universal Music Group CEO and Chairman said in a statement today, Sir Lucian Grangecommented: “We are very pleased to be able to work with Amazon Music This marks a new era of streaming media – Streaming Media 2.0.
This isn’t the first time we’ve heard “Streaming 2.0” Grainge and his management team mentioned.
This was at the center of UMG’s Investor Capital Markets Day in September, where it was explained that for UMG, “Streaming 2.0” Representing a new era of digital music full of changes, including:
- (a) Streaming subscription services are becoming “segmentation”with more expensive music options “Super Fan”;
- (b) Subscription ARPU value (average revenue per user) continues to rise on music platforms, partly due to the aforementioned products for “super fans” and partly due to the future Streaming prices are rising.
Another key pillar “Streaming 2.0” What is used UMG The streaming platform calls it an “artist-centered principle.”
In short, how “artist-centric” adjustments affect music streaming platforms Pay royaltiesgenerally favoring artists who have built a significant fan base over those with fewer than 1,000 monthly listeners.
“Artist-centered” Also includes the mission to curb the impact of streaming media ‘Fraud’ On the platform, organized criminals including organized criminals try to use “fake” playback of artificial intelligence music to Withdraw funds from the royalty pool.
Commenting further on Amazon’s new deal, Sir Lucian Grange Say: “We thank amazon music We have a firm commitment to the interests of artists and look forward to achieving our common artist-centered goals through product innovation and accelerated service growth.
Steve BoomAmazon’s VP of News, Twitch and Gaming added: “UMG Always a partner Amazon Musicwe are redefining what it means to be a streaming service as we continue to invent and bring more connections between artists and fans through our products and exclusive content.
“We are excited to expand our relationship with UMG This will allow us to collaborate in meaningful new ways, allowing artists to deepen their engagement with fans around the world, while working together to protect the work of artists, songwriters and publishers.
Interestingly, the new agreement includes from UMG “Working with Amazon Music to continue to expand the audio field, including Further innovation in audiobooksaudio and video programming and its investment in live content.”
The mention of audiobooks comes about a month after Amazon announced their launch. with sound Audiobooks are available for Amazon Music Unlimited subscriber.
Compared to a separate (now infamous) audiobook bundle Spotify Earlier this year, Amazon The news has received support from major music publishers.
This press release is provided by Amazon and UMG Today we further mentioned the commitments of both parties “Promote and preserve human art” – Mention solving problems caused by AI-generated content.global music business
