Since its debut in 2017, Chinese rapA televised music competition attracts the attention of billions of music fans in Greater China.
Now, the show has a new recorded music distribution partner: universal music group.
Universal Music Greater China (UMGC)A subsidiary of Universal Music announced today (October 18) that it has reached a strategic agreement with iQiyi.
According to this agreement, UMGC New versions of signed contestants will be released exclusively China’s New Rap 2024 while providing them with a “comprehensive support network” around the world.
In addition, the top three finalists of the show will be invited to visit Universal MG’s Global music labels and studios to promote international collaborations.
of the first episode Chinese rap It aired in 2017 and has since become popular across the country, launching the careers of many local rappers.
(It’s also been controversial: You may have read the story about Chinese regulators stepping in six years ago to ensure contestants performed at the competition Chinese rap Their lyrics and performances did not stray too far from certain national values. Here’s a good primer on the series’ evolution and continued popularity.
The latest season aired from early May to the end of July, with contestants including A A., A Three, ALAMEI, C2C, DANNY K, ErWan, FuLai, God Øne, HuiZi, JarStick, KITO, LilWine, Oliver Jiang, SHarK, SwuckBrothers, JinJiBeWater_falcon, Wuliannan Hulu, rookie, Double Dirty, Zhao San, Jessie.
All upcoming songs from these artists will be released globally UMG.
At the time of the announcement, Timothy XuChairman and CEO of Universal Music Greater China said: “We are pleased to announce our strategic alliance with Universal Music China’s New Rap 2024a brand that profoundly defines the Chinese rap music scene.
“This collaboration not only reaffirms our commitment to nurturing Chinese rap talent, but also expands their global influence, bridges cultural gaps, and enriches the international music landscape with vibrant Chinese rap culture.
“We eagerly anticipate that this partnership will promote collaboration between Chinese rap artists and top international talents to create breakthrough musical works with unique cultural characteristics and expressions.”
Zuo JinLead Director China’s New Rap 2024Said: “This season Chinese rap Displaying an extraordinary range of talent and creativity. Our partnership with Universal Music Group is a powerful testament to the reach and impact of this show.
“We have embraced an international perspective from the outset, hosting global auditions that attracted more than 500 young artists from around the world. With UMG’s deep local expertise and extensive global infrastructure, I believe this collaboration will further enhance our international influence and achieved fruitful results.
Ming LuVice President of Artist Management and Entertainment Development of Universal Music Greater China said: “Our artist management strategic approach ensures that Chinese rap Comprehensive support will be provided to advance their careers.
“We are excited to partner with more than 20 groundbreaking rap artists, providing them with the resources and expertise they need to reach their full potential and leave a major mark on the global music scene.”
JinJiBeWater_falconwinner China’s New Rap 2024” said, “Like a lot of the rappers on the show, I started from scratch and honed every step on my own.
“Winning Chinese rap It really pushed me to a bigger stage and gave me the opportunity to work with a world-leading music label like UMG. I look forward to sparking new ideas and inspiration with other artists, and hope my journey will open up more possibilities for Chinese rap.global music business
