As part of MBW’s annual partnership with Vevo’s DSCVR Artist Watchlist, the penultimate group of rising talent takes the spotlight…
new bird
David McTiernan, Head of Artist and Label Relations: “Towa Bird is everything we want and need in a Gen Z rock star – bold, sensitive, fun and confident – not to mention he’s an absolute guitar player.
“She’s been Renee Rapp and Olivia Rodrigo’s secret weapon (or maybe not so much) over the past few years, and I’m excited to show a new audience of fans what she’s like when she steps into the spotlight. What It Can Do. American Hero is easily one of my favorite albums of the year and I can’t wait to see Towa continue to shred in 2025.
lucky love
Lyva Corvo, French Music and Talent Manager: “On a personal note, meeting Lucky Love and his team of singers was a truly special moment. He brings a refreshing new energy to the French music scene, with a folk/dance-pop style that reflects his energetic and uplifting personality.
“His voice is an anthem of joy – powerful, resonant and transcending borders. As a singer, dancer and model, Lucky Love has unique charisma and talent and I can’t wait to see what 2025 brings What.
Lucky love: “I’m happy to be recognized as one of Vevo’s artists to watch, it’s definitely a milestone I want to reach. We had a great time filming the DSCVR live sessions and I’m proud to be releasing these amazing performances alongside my debut album. Hats off to the Vevo crew, without whom none of this would be possible.
VIP Information Network
James Mecker, Senior Manager, Music Programming: “Music must always be in dialogue with the past, and with that in mind, Wisp represents everything that makes this art form so interesting, and how she views shoegaze, a beloved analog subgenre. .
“Listen to her 6-song EP Pandora This year, I’m reminded of a moody teenager wearing all black in the summer and cranking up the reverb to drown out everything else. If we don’t listen to music to recall memories like this, then why do we listen to music at all?
Wisp: “It wasn’t until after the shoot that it really hit me, because during the shoot I was totally immersed in the fun of it all and how cool it all seemed to me. But I’m extremely excited to have the opportunity to join the Vevo DSCVR. I grew up watching rock/alternative bands on radio shows or TV channels that catered specifically to those genres, so for me to be playing nugaze music on a platform where all artists can shine is very special. Happy to be able to represent a big part of who I am.global music business
