Vevo’s “Artists to Watch” list marks the start of “Breaking Season” and provides a unique platform for video promotion to a new crop of potential future stars
Even before 2024 officially ends, 2025 is already taking center stage, as regular leading merchant Vevo today released its first list of major “next big thing” tips.
The company’s DSCVR Artists To Watch lineup has just been announced (see below) and includes 18 up-and-coming artists from around the world who will now join a well-established (this is ATW’s 11th year) promotional program.
The word “watch” was carefully chosen and all artists benefited from two bespoke performances per artist shot exclusively for Vevo.
DSCVR artists to watch in 2025 are:
Bryant Barnes (Mercury Records)
Charlotte Plank (RCA)
Cloudy in June (Columbia/Sony Music Entertainment Germany)
Diss Gacha (Colombia/Sony Music Entertainment Italy)
Ella Taubert (UMLE)
Ella Langley (Columbia)
Froimeno (United Masters)
Good Neighbor (Polydor)
Jordan Adetunji (Warner UK)
KATSEYE (HYBE/Geffen Records)
Lucky Love (Beren Music)
Nia Smith (Polydor)
Pozer (Robots and Humans)
Shallippi (Plutomania Records / Dapper Music & Entertainment)
Announcing the 2025 lineup, JP Evangelista, senior vice president of content, programming and marketing at Vevo, said: “Our annual DSCVR Artists to Watch list epitomizes the curatorial expertise and editorial support Vevo provides emerging artists to help them break through. .
“While we provide this support to artists every day, the selection process for this forecast list in particular requires a global integration of art and science. Our team of experienced tastemakers carefully comb through every submission across all genres , researching various trends and data sets while tapping into their musical intuition.
“Getting onto our competitive list is no easy feat. Congratulations to the next class of future stars from all over the world.”
JP Evangelista, Vivo
JP Evangelista added: “In addition to the list, the exclusive live performances we filmed with these artists at Vevo Studios helped them build and diversify their visual catalogs for further exposure. Listing our competition was no easy task. Congratulations The next generation of future stars from around the world!
Artists previously featured on the ATW roster include Sam Smith (2014), James Bay (2015), Raye (2017), Billie Eilish (2018), Lewis Capaldi (2018), Remi Wolf (2021), Ice Spice (2023) and Chappell Roan (2024), he was named Vevo DSCVR Artist of the Year.
Evangelista said: “Each year, in celebration of Vevo’s list of Artists to Watch, we honor an outstanding artist as the Vevo DSCVR Artist of the Year. They should embody everything that makes a successful DSCVR artist: drive, stage presence, personality, ever-changing personality artistic vision, a unique voice, and (perhaps most importantly) a special and undeniable connection with a global audience.
“Chappell is an absolute supernova of upbeat pop music, and we’ve been thrilled to see her take the world by storm over the past year. From record-breaking performances at the most legendary music festivals, to sold-out international tours, to a The release of an album that has given Zhang a voice for so many – we know this is just the beginning. Her rise to fame will undoubtedly go down in history and we are honored to be a small part of it.
Over the next few weeks, MBW will be partnering with Vevo to showcase every artist worth watching this year.
