TikTok Music isn’t the only music industry platform to announce its closure this week.
MBW confirmed Warner Music Group Closing Level musicits digital distribution platform for self-publishing artists.
Level Music, WMG’s TuneCore competitor 2018providing distribution to major streaming services such as Spotify and Apple Music, as well as social media platforms such as TikTok and Instagram.
In an email sent to Level Music users today (September 26), seen by MBW, the platform confirmed that it had “made the difficult decision to shut down Level in 2025.” Effective immediately, Level will no longer accept new content submissions for distribution or edits to existing versions, the email states.
Warner Music Group confirmed the move in a statement to MBW and said it is transferring its resources to ADA, Warner Music Group’s independent label and artist services arm.
“We are fully committed to supporting the ADA brand as we continue to enhance our global services to artists and label partners in the independent community.”
Warner Music Group
WMG said in a statement: “We are fully committed to supporting the ADA brand as we continue to enhance our global offering to artists and label partners in the independent community.”
“We are taking a truly global approach and investing in our team and technology and are making some exciting announcements.”
Warner’s decision to shut down Level Music makes it the latest major music company to abandon DIY distribution.
In May 2022, Spinnup, a distribution platform of Universal Music Group Ditch the DIY distribution and become an invitation-only “curated artist discovery and distribution platform.” then it Completely closed in December 2022.
In a letter sent to Level users today, the platform confirmed all The live version will be “automatically removed” from the DSP on Monday, November 18, 2024, but “user requests for removal are welcome” [they’re] What comes before this.
“To help ensure that your play counts and playlist positions remain intact when you move your music to another publisher, it is important to export your assets and metadata from Level,” the email added.
user access to it Level walletthat is, their account on the Level brand portal where they can deposit, withdraw and withdraw “net receipts”, which will be available until Friday, July 11, 2025. extract All funds available in balances as of Friday, July 11, 2025.
The platform will cease operations Thursday, July 31, 2025 and will terminate all distribution agreements from that date.
News that Warner is paying more attention to ADA This follows a series of strategic moves by WMG’s independent label and artist services division this year ADA President Cat Kreidich.
Just yesterday (September 25), we learned that TikTok senior CEO Corey Sheridan was Join ADA as Global Head of Commercial and Revenue.
For the past year and a half, Sheridan has served as Global Head of Music Product Partnerships and Strategy On TikTok and its parent company Byte bounce.
On TikTok, Sheridan Help build partnerships with streaming platforms to support TikTok’s “Add to Music App” feature. According to reports on Tuesday (September 24), TikTok will shut down its subscription music streaming platform to focus its resources there. feature.
By Sarah Ismail Elsewhere in ADA, May appointed Serves as Managing Director of ADA Asia, driving the company’s continued expansion in Asia.
ADA has also recently Kesha’s tags, FTS managementMDM Records and South Coast Music Group.
WMG’s focus on its independent record labels and artist services brands appears to be part of a broader strategy at Warner Music Group.
CEO of Huamei Group Robert Kinkel Have had it before indicated he desires to grow WMG’s Exists in the so-called “middle class” artist market.
MarchWarner Confirmed It was considering acquiring Paris-based music company Believe, but on April 6 it declare it has been decided no Seeking a takeover bid for the company.
on WMG May earnings callthe company’s leadership team stated that it will continue to seek further merger and acquisition opportunities.
“It’s our job to research the market. If there are [are] “If there are opportunities to accelerate our initiatives, we will seize them,” WMG’s chief financial officer said. Brian Castellani.
“We have a clear plan to develop this [distribution] We are building solutions internally while remaining vigilant [merger and acquisition] WMG CEO added: Robert Kinkel On call.
News of distributor-related investments came in July, when, via ADA and Warner Music Brazilcompany Acquired a minority stake UGC platforms and distributors your music groupwhich claims to have the largest regional music-focused entertainment platform in the country Brazil.
Sua Música’s services include digital distribution, artist management and publishing. as a DIY dealerthe company has partnered with more than 1,000 Brazilian independent artist.global music business
