Warner Music Korea has launched a new label called MPLIFY, which it says is dedicated to supporting Korean artists with international connections.
By focusing on English-language music, MPLIFY says it aims to help these artists “engage with global audiences and succeed in the international music industry.”
MPLIFY is led by Samuel Ku, executive producer of Warner Music Korea.
WMG, a Korean-American music producer, songwriter and executive with more than 15 years of industry experience, said Ku, who has worked with numerous artists across multiple genres, is “poised to make a significant impact on the global music landscape.”
The first artist to join the label is Korean-Australian singer-songwriter Olivia Marsh, whose debut single will be available on all major DSPs from October.
Warner said the new label “represents a new approach to music production and artist management, giving musicians the creative freedom to express their own unique voices while reaching a global audience.”
“It aims to build a global fan base and support artists navigating the complexities of the international music landscape,” it added.
Olivia Marsh said: “I am delighted to have signed on with MPLIFY and to be working with such an enthusiastic, passionate and innovative team.”
Marsh added: “I’m grateful for their support and kindness, and I’m excited to begin my journey with them. I can’t wait to share my music with everyone.
“Our commitment is to supporting outstanding talent by providing the tools they need to succeed.”
Samuel Death, MPLIFY
Samuel Ku, head of MPLIFY, said: “Warner Music Korea is pleased to announce the launch of a new label dedicated to nurturing artistic talents and helping artists like Olivia express their creativity.
“The platform is designed to connect artists with fans around the world by leveraging Warner Music’s extensive network and resources. Our commitment is to support exceptional talent by providing the tools they need to succeed.
“MPLIFY embodies our mission to elevate the unique voices of the music industry.”
“With the launch of MPLIFY, we are committed to cultivating a new generation of artists who reflect the richness of our global culture.”
Jonathan Serbin and Chris Gobalakrishna, Warner Music Asia
Jonathan Serbin and Chris Gobalakrishna, co-presidents of Warner Music Asia, added: “With the launch of MPLIFY, we are committed to cultivating a new generation of artists that reflect the richness of our global culture.
“We believe in the power of music to unite and inspire, and through MPLIFY, we are excited to provide a stage for unique voices to resonate with audiences around the world.”global music business
