As part of the agreement, Peppa Pig, My Little Pony: Friendship is Magic, PJ Masks, Transformers: Cyberverse and Ben & Holly’s Little Kingdom will join the Kedoo Kids portfolio.
Kedoo Entertainment has announced a new partnership with Hasbro Entertainment to bring five of the world’s most recognized children’s brands to the Kedoo Kids YouTube network.
As part of the agreement, Peppa Pig, My Little Pony: Friendship is Magic, PJ Masks, Transformers: Cyberverse and Ben & Holly’s Little Kingdom will join the Kedoo Kids portfolio, which already features hit franchises including Booba, Masha & The Bear, Talking Tom, Molang, Pororo the Little Penguin and Om Nom Stories.
Through the partnership, Hasbro Entertainment’s content will be distributed across a network that generates more than one billion monthly views in 34 markets and 19 languages, including English, Spanish, Portuguese, French, German, Italian, Turkish and Arabic. Programming will include individual episodes, themed compilations and live-streaming events tailored to each market and audience.
“Hasbro’s brands are among the most beloved in children’s entertainment, and they now sit alongside Booba, Sonya from Toastville and the rest of our network. For families, that means more of the content they love in one place. For IP owners, it’s a signal of what a well-run kids’ digital network can do for catalogue value,” said Olivier Bernard, COO and Co-Founder of Kedoo Entertainment.
Yannick Ferrero, SVP, Digital and Distribution at Hasbro Entertainment, added: “At Hasbro, we’re always looking for new ways to connect our brands with families around the world. Partnering with Kedoo Kids helps us reach new audiences and makes it even easier for kids to discover and enjoy the stories and characters they love.”
