Weekend hints at ‘end of era’ with ominous billboards across world

The end is near. At least judging from a series of ominous billboards that have appeared around the world reading “The End Is Near,” which fans are speculating is part of an elaborate rollout of The Weeknd’s next lineup.

According to fan sightings, the messages are written in six different fonts, representing different eras of Abel Tesfaye, and have appeared in Los Angeles, New York, Atlanta, Paris, London and Melbourne, according to fan snapshots.

In two teasing posts on Monday (December 30), Tesfaye wrote “8 beautiful chapters in this story,” along with a composite image featuring iconic looks from those eras (with the same TheEndIsNear brand), followed by his album listings. Starting from the compilation album/major label debut in 2012 trilogy (It features three of his previous mixtapes: balloon house, Thursday and echo of silence), and then in 2013 kiss the land2015 The beauty behind the madness2016 star boy2018 EP my dear melancholyHighlights of 2020 after get off work2022 dawn fm and his upcoming sixth studio album.

In a second post, he shared a 24-second video of the “The End Is Near” billboard, compiled on a digital display atop a building on a busy street. A spokesperson for the singer had not yet returned as of press time advertising billboardRequesting more information about advertising boards.

Tesfaye has been teasing his next record for months, Hurry up tomorrow It is set to be released on January 24th. after get off work and 2022 dawn fm. To date, he has released three singles from the series, including “Dancing in the Flames”, “Timeless” with Playboi Carti and “São Paulo” with Anitta.

He debuted these songs and other tracks Hurry up tomorrow He performed a one-night show at the Estádio MorumBIS in São Paulo, Brazil. The Weeknd is scheduled to perform a one-night show on January 25 at the Rose Bowl Stadium in Los Angeles. ”.

In addition to the album, The Weeknd is also scheduled to debut in a parallel film Hurry up tomorrow Big screen psychological thriller directed by Trey Edward Shults (it comes at night) and co-stars Jenna Ortega and Barry Keoghan; it will be released on May 16.

Back in May 2023, in in magazine During the interview, Tesfaye hinted that his next studio release would be his last as the Weeknd. “Now is the time and place where I’m ready to close the chapter on The Weeknd. I’m still going to make music, maybe as Abel, maybe as The Weeknd. But I still want to kill The Weeknd. I will. Eventually. I’m really trying to shed that skin and get reborn. “This album that I’m working on right now is probably my last hurray as The Weeknd. It’s what I have to do. As The Weeknd, I’ve done that. Said everything I could.

Check out the weekend’s tease below.