What to know, special offers

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Prime Big Deal Days, Amazon’s annual sale that kicks off the holiday shopping season, returns on October 8 with more than 50% off on millions of items.

Amazon announced the 2024 Prime Big Deal Days on September 17. The 2024 Prime Big Deal Days begin on October 8 at 12:01 a.m. Pacific Time and end on October 9.

“We’re gearing up for another exciting holiday shopping season filled with an unparalleled selection of beloved brands, seasonal products and on-trend gifts just for Prime members,” Jamil Ghani, vice president of Prime Worldwide, said in a statement. “Exclusive deals like Prime Big Deal Days combined with unlimited fast, free shipping on more than 3 million products in more than 35 categories throughout the year set Prime apart and make membership more valuable than ever. Whether Prime members are looking to cross gifts off their gift list early, are looking forward to hosting a fun party, or earn themselves something special, Prime Big Deal Days has all their holiday needs and more.

If you’re not a Prime member yet, now is a great time to join, and you don’t have to pay anything to get started. With a free 30-day trial of Prime, you can enjoy exclusive member benefits like fast and free shipping, exclusive pricing, free membership to Grubhub+, and tons of other membership benefits, including Prime Video, Amazon Music, and Prime Reading.

How much does Amazon Prime cost? After the free trial, membership is $14.99 and the annual plan is $139.

How to get Prime membership discount? For 18 to 24-year-olds and students, Amazon offers a discounted membership for $7.49 per month or $69 per year. Click below to start your six-month free trial.

Looking for more discounts? Subscribe to Prime Access for free for 30 days, plus 50% off your subscription. After a free trial, Amazon Prime is discounted to $6.99 per month for eligible government assistance recipients.

More details on Prime Day 2024 below.

What is Prime Day?

Amazon holds two major shopping events twice a year: Prime Day and Prime Big Deal Days. The latter takes place in the fall and the former in the summer, and both offer deep discounts on millions of items.

Prime Big Deal Days will be a global shopping event. In addition to the U.S., the sale will also take place in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United Kingdom and Turkey.

Now that Amazon has announced October 8-9 as the official dates for Prime Big Deal Days, the countdown has finally begun, with just a few weeks left until the sale. Prime members only have 48 hours to grab some of Amazon’s biggest and best deals of the season.

What types of deals can you expect? In previous Amazon sales, certain items were offered at discounts of up to 80%, and invitation-only discounts were also available. This time, in addition to clothing, shoes, makeup and skin care, furniture, appliances, pet supplies, toys, games and more from brands like New Balance, Dyson, Disney and Barbie; Amazon exclusive product deals from brands like Beats, Conair and Casper; Amazon Wednesday ( Oct. 2) revealed that costumes for the whole family start at $5, with toys priced under $5.

Shoppers will be able to save up to 55% on select Amazon devices, including the eero mesh wifi system, the Insignia 42-inch Full HD Smart Fire TV and our lowest-ever prices on Echo Frames (3rd Gen), skin care and Save up to 55% on products Cosmetics from TruSkin and Bossy Cosmetics and select cookware from Staub. Save up to 50% off children’s clothing at The Children’s Place and Simple Joys by Carter, as well as toothbrushes and whitening strips from Oral-B, Crest, and select books; up to 45% off Ego Power+ products, including leaf and snow blowers, 56-volt 10.0 Ah battery and 56-volt lithium-ion cordless ice drill; up to 40% off select Dyson vacuum cleaners and home essentials, select men’s and women’s clothing from Levi’s, Samsonite, American Tourist and Travelers Choice luggage, and SwissGear and Herschel backpacks; Wilson’s Basketball, volleyball and football.

Discounts include up to 35% off select Sony electronics, including PlayStation Core game consoles, OLED and Mini LED TVs, Denon PerL Pro earbuds, and a free vinyl copy of Katy Perry’s new album. 143per purchase. Save up to 30% off select items from Skechers, Dr. Martens, Steve Madden, Too Faced, Covergirl, Lancôme, EGO, MAGNA-TILES, Playmobil, Voyager, Aeorlite, GigaBite and Best Pet Supplies.

Prime members can enjoy up to 40% off select Carnival cruises, up to 20% off Viator experiences and up to 30% off Avis car rentals when traveling this season, plus get 15% back when you book a rental car on Amazon.

According to Amazon, Prime Big Deals Day will feature massive deals as often as every five minutes. Shoppers can save on electronics from top brands like Beats, Samsung, Fujifilm, and more; Amazon Essentials offers up to 40% off sweaters, down jackets, and other winter essentials, as well as Lego, Squishmallows, Disney , New Balance, Dyson, Disney, Barbie and other popular brands, plus enjoy home décor deals on premium brands like NEST New York, Lenox and Lodge.

Bargain lovers can check out Amazon’s holiday store to find gift ideas and sales on select items, and get help from Rufus, Amazon’s generative AI conversational shopping assistant, which will help you save more and find the perfect deal. Gift and find answers to questions.

Ahead of Prime Big Deal Days, Prime members can start saving now, including up to 55% off select Amazon devices, up to 50% off movies and TV shows, plus discounts on Amazon Music Unlimited and three months of free Audible . Shoppers can also take advantage of up to 40% off Carnival cruises, up to 30% off Avis rentals, and $10 off Grubhub food delivery on orders over $15 with code: PRIME10 (discount available through October 7 days). Additionally, Grubhub orders are 50% off during Prime Big Deal Days.

Want to support small businesses during Prime Big Deal Days? The sale will offer discounts of up to 48% on selected products from Keranique, up to 30% off on selected products from Made by Johnny and Bodhi Dog, and up to 20% off on selected products from Tally Tumbler.

To help you prepare, we’ve gathered a list of sale items you still have time to purchase. If you missed today’s deal, you can always save items to your Amazon wish list in case they’re on sale during Prime Big Deal Days. The promotion below only lasts for a limited time, so act fast.