welcome to Advertising Board Professional EditionWith the Trending Up newsletter, we take a closer look at the songs, artists, curiosities, and trends that are catching the attention of the music industry. Some appear out of thin air, others take months to catch on, and all can become ubiquitous in the blink of an eye on a TikTok video.
This week: original evil Soundtrack heavily anticipated for upcoming movie adaptation, Jake Paul delivers musical attack on Mike Tyson pre-fight with rock classic (maybe), Grammy nominee enjoys a good time winning streak and so on.
‘Wicked’ Week Boosts Original Broadway Cast Album and Featured Ariana Grande Tracks
After decades of development, evil Finally on the screen! On Friday (November 2), the film adaptation of the beloved Tony Award-winning Broadway musical opens in theaters across the United States.
According to Luminate, in 2003 evil Actor-recorded streaming activity has increased 60% since the first two weeks of November. The album received 4.9 million streams on official U.S. on-demand streams between November 1 and 7, with that number jumping to 7.8 million between November 8 and 14. Starring musical theater icons Idina Menzel and Kristin Chenoweth, evil Several songs recorded by the cast have received significant streaming boosts as the film adaptation approaches.
“Defying Gravity,” which Erivo and Grande perform to close the film, has been played 1.34 million times (November 8), up from 909,000 on the official U.S. on-demand stream (November 1-7) to the 14th). Emmy nominee Jonathan Bailey, who will play Fiyero in the 2024 film, will perform the song “So You Think You Can Dance,” which has seen a 62% increase in plays. The long-running song, originally sung by Norbert Leo Butz, was played more than 453,000 times on the official U.S. on-demand livestream between November 8 and 14. The musical’s touching opening number, “No One Mourns the Wicked,” also saw a 63% increase in playback, with more than 417,000 official U.S. on-demand plays between November 8 and 14.
Anticipation for Grande’s rendition of “Pop” also spurred streaming revenue for Chenoweth’s original work. The traffic of “Popular” increased by 64%, from 562,000 streams in the official US on-demand stream (November 1 to 7) to 923,000 (November 8 to 14). In 2013, her debut album topped the Billboard 200 yours trulyGrande collaborated with MIKA on a song called “Pop Song,” which inserted evil Classic. The duet’s play count increased from 113,000 plays on the official US on-demand stream (November 1-7) to 189,000 plays (November 8-14).
Grande also covered “The Wizard and Me” for her 2019 album A very evil Halloween 15th Anniversary Special Edition, which was appended to the commemorative reissue evil Actor Album. Grande’s performance, which will be performed by Erivo in the film, attracted more than 22,000 views between November 1 and 7. The following week (November 8-14), that number jumped 82% to over 40,000 live streams. The original version of “The Wizard and Me” was co-starred by Menzel and the late Carol Shelley, who originated the role of Mrs. Morrible, who will be played by Academy Award winner Michelle Yeoh. Streaming activity for their version jumped from 294,000 official US on-demand streams (November 1-7) to 483,000 (November 8-14).
when crowds flock to evil Additional revenue is expected from the original Broadway cast recording, which will debut with the film’s original soundtrack, which will be released on November 22 via Republic and Verve. — Kyle Dennis
Well, if you told me you were in boxing: Jake Paul lends hand to Phil Collins classic
It’s one of the most surreal (and most-watched) sporting events of the year: 27-year-old internet celebrity-turned-boxer Jake Paul takes on 58-year-old boxing legend Mike Tyson live on Netflix Mike Tyson) Friday night game (Nov. 15). While many viewers wanted to see the former undisputed heavyweight champion spank the YouTube superstar, Paul ultimately won the much-hyped fight via unanimous decision. The other unlikely winner of the night, however, was another legend even more senior than Tyson: British pop and rock star Phil Collins.
Collins ended the evening’s soundtrack portion, with Paul using the Genesis frontman’s timeless 1981 debut single “In the Air Tonight” as his opening number – likely a winking jab at the champion before the ring, who Sing along (and play the drums). the Hangover. Whatever Paul’s intentions, the music worked: not only did he win the battle, but “Tonight” received a combined 779,000 official on-demand streams in the U.S. over the following Saturday and Sunday, according to the data , an increase of 47% compared with the same period last week. (Tyson’s own strikeout song “Murdergram,” recorded by Jay-Z, DMX and Ja Rule, collectively known as Murder Inc., saw a 185% increase to 9,000 plays.)
Another non-entry song this week with related earnings? DJ Jazzy Jeff & The Fresh Prince’s 1989 hit “I Think I Can Beat Mike Tyson” racked up nearly 15,000 streams combined on Friday and Saturday, compared with less than 1,000 streams during the same period the previous week. – Andrew Unterberg
PartyNextDoor focuses on the 11th hour of 2024 and encounters leaks from nine years ago
and Next door party 4PartyNextDoor has become one of the few artists to reach the top 10 of the Billboard 200 with a newly released R&B album, but his latest hit doesn’t even appear on the project.
“Dreamin” originally leaked along with other PND tracks in 2015, but thanks to an unofficial remix by emerging artist Zayskii, the Grammy-nominated star uploaded the original track to DSP two weeks ago (November 3) . According to data from Luminate, “Dreamin” had 2.42 million official on-demand streams in the United States during the first week of this month (November 1-7). By the following week (November 8-14), that number surged 100% to 4.85 million.
Zayskii (@onlyzayskii) first uploaded a clip of his remix on October 18 with a post titled “Partynextdoor remix?” To date, the clip has racked up 6.3 million views and over 1.1 million likes; it now has over 61,000 posts soundtracked by this clip.
“Dreamin” may continue to evolve as the original version finally lands on DSP. Time will tell if this hilarious remix also gets an official release. — KFC
Doechii Experience the “healing” power of Grammy nominations and live moments
It’s been a good few weeks for Florida rapper Doechii, whose Crocodile bites never heal The mixtape received strong reviews but little commercial promotion when it was released in August. However, her performance this month is a belated one – not least because she’s been nominated for next February’s Grammy Awards: Best Rap Album bite and won best rap performance for its lead single “Nissan Altima.”
The nominations, announced on November 8th, come at the perfect time for Doechii, who has since wrapped up a tour supporting the album and performed at the Camp Flog Gnaw Carnival (November 16th) curated by creator Tyler. All of this comes amid increased attention for her recent album and its lead single, which has also recently received extra attention on TikTok. In the past tracking week (ending November 14), the album racked up 5.9 million official on-demand streams in the U.S., up 40% from the previous week, while streams for “Nissan Altima” increased, according to Luminate increased by 29%, reaching more than 1.7 million times.
Doechii’s momentum should continue to grow with this Friday’s Musicians to Musicians event at New York’s Apollo Theater, where she will join Brittany Howard, Busta Rhymes and Gloria Speeches and performances. — African Union
