WMX, the merchandise and fan experience division of Warner Music Group, has revealed that it will become the official merchandise partner of Oasis’ return tour, Oasis Live 25.
WMX said it will offer “compelling” merchandise during and around next year’s stadium shows, including pop-up shops, fan experiences, exclusive brand collaborations and event merchandise.
Warner Music Group launched WMX in late 2021, describing it at the time as a “next generation services unit” designed to “connect artists with fans and expand brand reach in creative, immersive and engaging ways” .
The division unites WMG-owned media publishing assets with a number of other artist services units, some of which formerly operated under WEA.
These functions include Warner’s global merchandise and e-commerce businesses, such as German merchandise giant EMP (acquired by WMG for $180 million in 2018). It also includes a range of services designed to develop and expand artists’ own brands and connect artists with commercial brands.
Bob Workman, senior vice president and general manager of WMX UK, said: “Partnering with Oasis on this tour is a very special moment for us at WMX.”
“Working with Oasis on this tour is a very special moment for us at WMX.”
Bob Workman, WMX UK
Workman added: “We understand the deep connection between fans and the band and the significance of this reunion, so we are fully committed to delivering the absolute best product and experience possible.
“It’s also exciting to build on the work we’ve done in recent years on Liam Gallagher’s personal projects.”
One of the most successful British bands of all time, Oasis sold more than 75 million albums worldwide and scored eight UK number one albums before disbanding in 2009.
The band recently announced a return with a series of stadium shows in 2025 across the UK, Ireland, North America, South America and Australia.
Exceed 10 million fans from 158 Countries are queuing up to buy tickets for the UK and Ireland leg of the stadium tour on Saturday 31 August.
The orchestra’s September press release confirmed the figure, claiming it was “the largest ever concert launch in the UK and Ireland”.
Ticketmaster’s use of “dynamic” pricing during sales, where prices instantly spike as demand increases, sparked an outcry from fans and raised eyebrows among British lawmakers.
Ticketmaster’s “dynamic pricing” tool shut down on sales for North American leg of tour, powered by live country and SJM.
News of the return of Oasis’ debut album has come out; absolutely possiblereturns to number one in the UK 30 years after its original release, while Time flies and morning glory It also rose to third and fourth places on the ranking list.global music business
