indie romantic comedy You, me and her It will be the first film to take advantage of a new experimental digital and marketing platform provided by Fithian Group, which connects producers and filmmakers directly with theaters without having to work with traditional distributors.
The Fithian Group was founded late last year by John Fithian, who led the National Association of Theater Owners for nearly two decades, along with two of his long-time deputies at NATO, Patrick Corcoran and Jay Fithian. Founded with Jackie Brenneman.
Earlier this month, the consultancy announced the launch of Attent, a new distribution and marketing marketplace currently in the experimental Alpha development stage. The goal of Attent is to match something like You, me and her Determine the correct cinema composition based on various data. Filmmakers will upload various data to the platform, which will use artificial intelligence to determine the best performance of the film.
The platform has been endorsed by nearly 100 filmmakers and producers, including Damien Chazelle, Patty Jenkins, Sean Baker and Lo Lorenzo de Bonaventura.
You, me and herCan Three’s Company Save a Marriage, directed by Dan Levy Dageman from a script written by his real-life wife Selina Ringel, who also co-starred with Ritesh Rajan stars in the film alongside Sharon Park. Starring Roberto Aguirre, Mariana Brailey, Graham Sibley and Anna Campbell.
“We tell stories inspired by life. This film was prompted by a moment that made me question my sexuality, social mores, and honesty in relationships, and needless to say, it’s a journey to go through with your husband [Dagerman]”Linger said.
As theater operators continue to suffer from product shortages due to production delays caused by the pandemic and worker strikes, Attend aims to increase annual theatrical releases by providing exhibitors with mid-range films that have all but disappeared from cinemas, internationally. theatrical releases, as well as independent films that typically have a limited theatrical release but can reach a wider audience through data-driven theater selection, scheduling and marketing.
Fithian Group is developing the platform in partnership with The Vista Group and its leading technology.
“We believe there is a huge opportunity to rethink the way movies get to theaters and audiences,” Brenneman said. “Attend enables unprecedented collaboration between filmmakers, theater owners and marketers to expand the impact of theatrical filmmaking. and You, me and herand Dan and Selina’s embrace of experimentation, we thought we had an ideal project to build the tool that would become Atten.
