YouTube has announced that it is developing tools that can detect the similarity of artificial intelligence-generated voices and characters in videos on its platform.
The video platform said in a blog post on Thursday (September 5) that it is developing “synthetic singing voice recognition technology” that will allow YouTube partners to automatically detect content that simulates singing voices.
This technology will exist in Content IDa tool developed by YouTube in 2007 to identify music posted to its platform, allowing music rights holders to get paid for uploading their music without permission. The tool is a groundbreaking feature that ends a long-running dispute between YouTube and music rights holders over unauthorized music on the platform.
YouTube also said it is developing a tool that will allow people from all walks of life, including musicians, actors, athletes and content creators, to “detect and manage” AI-generated content that shows their faces.
YouTube also emphasized that scraping content on its platform without permission violates its terms of service, which is a clear attack on those individuals or businesses that use existing YouTube videos to create artificial intelligence-generated content without authorization.
“As the field of generative AI continues to evolve, we recognize that creators may want more control over how they work with third-party companies to develop AI tools,” YouTube added in the blog post.
“That’s why we’re developing new ways to give YouTube creators choices about how their content is used by third parties on our platform. We’ll have more to share later this year.
YouTube’s new tool is likely to be well received by the music industry, which has been at the forefront of efforts to control the unauthorized use of people’s likenesses and voices in artificial intelligence-generated content.
The industry strongly supports a range of legislative efforts to address this issue, including No Counterfeits ActIn July this year, the U.S. Senate introduced a bill that would establish personal image and voice rights for the first time under U.S. federal law.
“As the field of generative AI continues to grow, we recognize that creators may want more control over how they work with third-party companies to develop AI tools.”
Youtube
The bill, along with a similar bill currently under consideration in the U.S. House of Representatives, is called ” No Artificial Intelligence Fraud Actwould give individuals the ability to sue when their voice or likeness is imitated without permission in content generated by artificial intelligence.
YouTube’s move is part of the media platform’s ongoing efforts to curb the misuse of artificial intelligence technology. YouTube and Tik Tok Previously announced policies require content generated by artificial intelligence to be so labeled on its platforms. In July, YouTube announced a policy that would allow people to request removal of AI-generated videos that mimic their likeness.
Meanwhile, YouTube and other platforms are working to develop artificial intelligence tools for their creators.
Last September, YouTube launched a suite of AI-powered tools for creators, including dream screena tool that allows YouTube Shorts creators to generate videos or video backgrounds by typing ideas into prompts.
The platform has also launched a new mobile app called Created by YouTubesimilar to TikTok capping cutused to edit short videos anytime and anywhere.
YouTube has also been in talks with major record labels to license music to develop music production tools powered by artificial intelligence. News reports indicate that early efforts to sign artists up to use its artificial intelligence tools have had limited success.global music business
