YouTube will bring in talent from Creative Artists Agency (CAA) to help it build a tool to identify AI-generated content, including AI deepfakes of celebrity faces.
YouTube said that as part of the partnership, “several of the world’s most influential people” will have access to technology that YouTube is developing to “identify and manage” artificial intelligence-generated content.
“They will provide important feedback to help us build detection systems and refine controls.”
CAA is one of the most prominent artist management companies in the United States and represents numerous artists, including ariana grande, beyonce, bob dylan, Bruce Springsteen, Charlie XCX, Dua Lipa, miley cyrus, Featherweight, Queen, Sabrina Carpenter, Shabuzeand weekendetc.
YouTube said the agency also represents sports talent and that early next year, “top talent” from the NBA and NFL, as well as “leading celebrity talent” will begin testing YouTube’s tools to detect artificial intelligence-generated content.
Notably, YouTube said the program with CAA – a first-of-its-kind partnership – is “the first step in a larger testing effort” in which the platform plans to bring in other groups of testers, including YouTube creators , creative professionals and “other key partners representing talent.”
“In the evolving field of artificial intelligence, CAA’s customers’ direct experience with digital reproductions is critical to shaping the tools to responsibly license and protect creators and the broader YouTube community,” YouTube said.
“At YouTube, we believe a responsible approach to AI starts with strong partnerships. We’re excited to partner with CAA, who share our commitment to supporting artists and creators. Neil MohanCEO of YouTube.
“In the days ahead, we will work with CAA to ensure artists and creators experience the vast potential of artificial intelligence while maintaining creative control of their likeness. This partnership marks an important step toward building that future.
“In the days ahead, we will work with CAA to ensure artists and creators experience the incredible potential of artificial intelligence while maintaining creative control over their likenesses.”
Neil Mohan, YouTube
“Neil and I started talking earlier this year about the importance of creating a responsible AI ecosystem that protects artists while unlocking new possibilities for creative expression,” added Brian LoudCEO and Co-Chairman of CAA.
“At CAA, our AI conversations center ethics and talent rights, and we applaud YouTube for its leadership in creating this talent-friendly solution, which fundamentally aligns with our goals.”
The partnership with CAA continues YouTube’s collaborative approach to developing and managing artificial intelligence.
The company has engaged with artists, creators and copyright holders on a variety of projects, including universal music group and Warner Music Group Music-related artificial intelligence tools were developed last year. News reports earlier this year suggested YouTube was in talks with three record labels to license music for its artificial intelligence tools.
“We commend YouTube for its leadership in creating this talent-friendly solution, which fundamentally aligns with our goals.”
Brian Louder, CAA
YouTube has also played a leading role in protecting the rights of rights holders in the age of artificial intelligence. Earlier this year, it launched a system that allows people to request removal of content that mimics their likeness or voice.
YouTube also announced that AI-generated content on its platform must be labeled as such, and launched new tools that allow uploaders to add labels that alert viewers that the content was created by AI.global music business
