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Creative in association withLittle Black Book
Colourist Eric Whipp Turns Ontario’s Wildfire Smoke Into Cinematic Colour Grade
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20/08/2026
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Alter Ego, VML Canada and the ‘Mad Max’ colourist turn the orange haze of Ontario’s wildfires into a free cinematic LUT (Look-Up Table), with donations supporting wildfire relief
For decades, Hollywood filmmakers have relied on heavy, warm amber colour grading to signal to audiences that they are looking at a barren, dystopian wasteland.
Now that cinematic fiction has become a real-time reality.
In response to the devastating Northern Ontario wildfires of July 2026, post-production studio Alter Ego and creative agency VML Canada have partnered with renowned colourist Eric Whipp, the mind behind the colour grading of Mad Max: Fury Road and Furiosa: A Mad Max Saga, to launch ‘The Wildfire Filter.’
The Wildfire Filter is a professional-grade cinematic LUT (Look-Up Table) designed for filmmakers, colourists, and content creators.
For those outside the film industry, a LUT is essentially a creative colour pre-set used in video production. Professional colourists, directors, and cinematographers often use a LUT as a starting point when creating a specific look for a film. In this case, recreating the heavy, orange-hued atmosphere of a wildfire event.
Developed by analysing and recreating the exact colour values, tonal shifts, and atmospheric characteristics from real photography and footage captured during the Ontario wildfire events, the filter gives creators the look of a dystopian future informed by disasters happening right now.
The filter is available as a free download, with creators urged to donate what they can. One hundred percent of contributions will directly support ongoing wildfire relief efforts.
“As filmmakers, we are trained to manipulate light and colour to build fictional worlds, but seeing our own natural landscapes choked in the heavy, orange haze of wildfire smoke is a wake-up call,” says Eric Whipp, co-founder of Alter Ego. “We realised that the atmospheric conditions we meticulously construct in post-production are now happening in our own backyards far too often. The Wildfire Filter was created to remind our creative community that this dystopian look belongs strictly on screen, not in reality.”
The initiative aims to harness the collective impact of the creative industry, transforming a visual marker of environmental destruction into an active awareness and fundraising tool.
“This is a project that brings the creative and production communities together to rally behind an important cause that affects every single one of us,” says Steve Emmens, SVP, head of production at VML Canada.
“As producers, directors, and creators, we have the ability and the responsibility to use our tools and platforms for good. By uniting behind this initiative, we’re turning our shared creative passion into real support for the communities and first responders hit hardest by these wildfires.”
In an effort to raise further awareness, Alter Ego is continuing to work on more filters representing more cities impacted by wildfires. And work on a Vancouver filter has already begun.
The Wildfire Filter is available for download for free starting today. Creators can download the LUT and make a donation to wildfire relief efforts by visiting here.
Creative in association withLittle Black Book
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