Tom Cruise discussed AI and human filmmaking at BAFTA event, saying audiences want to see real things
Pop Culture & ArtSeptember 22, 20261 min readPhoto: Reuters
Tom Cruise discussed the impact of artificial intelligence on filmmaking during a BAFTA: Life in Pictures event in London, arguing that audiences continue to value human-made experiences.
Speaking at BAFTA’s Piccadilly headquarters on Monday, Cruise reflected on his film career before moderator Edith Bowman asked about the role of AI in the film industry.
The actor acknowledged that wider use of the technology is approaching but emphasised the importance of human creativity and craft.
“Here’s the thing: There is nothing like human,” Cruise said during an impromptu six-minute speech that received applause from the audience.
Cruise also discussed the relationship between filmmaking technology, cinema and audiences. He said the success of the summer cinema season, including engagement from younger audiences, demonstrated continued interest in shared theatrical experiences.
“But people want to see real things,” he said.
“What you put attention on, you give life,” Cruise told the BAFTA audience. “People wanna see real things.”
Cruise has previously discussed artificial intelligence during the 2023 SAG-AFTRA negotiations, when he pushed for protections relating to the technology. He has also repeatedly highlighted the role of people in filmmaking.
The actor’s comments came as he promotes his upcoming film Digger, which was the focus of the BAFTA event.
Cruise described the film as “one of the most original and moving” films he has worked on. The film is scheduled to arrive in cinemas on October 2.
Cruise also acknowledged that AI will become increasingly involved in filmmaking, saying its broader use “is coming, and it’s going to happen.”
“People want that experience. They’re going to movie theaters,” Cruise said at the event. “I always believe in humanity.”
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