AI company, Soho AI, has made Garden Studios’ campus in Park Royal its new headquarters.
While the company continues to maintain a presence in Soho, the headquarters move provides Soho AI with an opportunity to now work alongside Garden Studios’ stage and virtual production clients, as well as its growing hub for AI-driven creative businesses.
Founded by Garry Maddison, Soho AI is developing artificial intelligence tools “designed to support filmmakers and VFX artists by enhancing creativity, efficiency and storytelling possibilities.” Maddison previously spent eight years at DNEG.
Soho AI’s arrival at Garden Studios “creates new opportunities for collaboration between emerging AI technology, virtual production specialists and the wider production community.”
“Garden Studios has built an environment where technology and creativity can come together across the production process. Having Soho AI based within that ecosystem creates an exciting opportunity to explore how AI can support filmmakers and VFX artists in practical, creative ways,” says Garry Maddison, Founder of Soho AI.
Thomas Hoegh, CEO of Garden Studios, said: “The future of production will be shaped by collaboration between creative visionaries and technology pioneers. Soho AI’s presence at The Hive reflects our commitment to creating a space where companies developing the next generation of filmmaking tools can work alongside the teams delivering world-class productions. By bringing AI innovation closer to our Virtual Production capabilities, we can continue to push the boundaries of what filmmakers can achieve.”
